Value Of Marketing

  • Four lessons in marketing data analysis for beginners

    … and don’t necessarily represent Dell’s positions or strategies. Illustration courtesy of Flickr CC and Andy McGuire. The post Four lessons in marketing data analysis for beginners appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Two questions to help you find the value of marketing I don’t know my online audience and neither do you Four online marketing metrics to obsess about …

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  • Two questions to help you find the value of marketing

    … how many of them would have become customers anyway. We had not measured our impact. Re-thinking the value of marketing Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media…

    Eric Wittlake/ {grow}- 17 readers -
  • I don’t know my online audience and neither do you

    …. Coincidence? Facebook recently reported that less than 5 percent of the fans of a company page typically share the content online. In the same ballpark. Marketing to the online audience elite The precise number can be debated but I think we can agree that there is a massive, silent audience out there we may never know. In my mind, I am seeing many, many…

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