Value Of Marketing

  • Four lessons in marketing data analysis for beginners

    … KNOW there was a change.” Real marketing data analysis I hired a statistician to put the data through the appropriate test and learned that there was an 80 percent chance they were wrong and that the small increase was accounted for through normal variability in the data. I told the SEO I wouldn’t pay them until they started providing statistically…

    {grow}- 6 readers -
  • Two questions to help you find the value of marketing

    … how many of them would have become customers anyway. We had not measured our impact. Re-thinking the value of marketing Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media…

    Eric Wittlake/ {grow}- 14 readers -
  • I don’t know my online audience and neither do you

    … a big impact on me and I just wanted to let you know.” This man is clearly an important member of my online audience. He’s buying my books and transmitting my content on a regular basis. But he’s not active on social media so I’ve never heard of him before. No tweets, posts, or blog comments. In fact, there is no social media analytics program…

    {grow}- 12 readers -