Value Of Marketing

  • Four lessons in marketing data analysis for beginners

    … Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales. I asked what I…

    {grow}- 8 readers -
  • Two questions to help you find the value of marketing

    … more cost effective than the prior agency’s. Life was good! But during the presentation, we received a shock. Our client’s overall business had barely changed. Ouch! It made me re-consider how we accounted for the value of marketing. We were counting, not causing. We knew people saw our ads and then became customers. But we didn’t have any idea…

    Eric Wittlake/ {grow}- 16 readers -
  • I don’t know my online audience and neither do you

    …-estimate this number because the online version of word of mouth transmission is so easy to see and record for measurement purposes. Social media provides such an intoxicating database of tweets, mentions, and posts that it is easy to rely to heavily on these symbols of content transmission. But it gets more interesting. A number of studies show…

    {grow}- 14 readers -
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