Value Of Marketing

  • Four lessons in marketing data analysis for beginners

    … KNOW there was a change.” Real marketing data analysis I hired a statistician to put the data through the appropriate test and learned that there was an 80 percent chance they were wrong and that the small increase was accounted for through normal variability in the data. I told the SEO I wouldn’t pay them until they started providing statistically…

    {grow}- 11 readers -
  • Two questions to help you find the value of marketing

    … By Eric Wittlake, {grow} Contributing Columnist I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. We were thrilled. Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly…

    Eric Wittlake/ {grow}- 19 readers -
  • I don’t know my online audience and neither do you

    … a big impact on me and I just wanted to let you know.” This man is clearly an important member of my online audience. He’s buying my books and transmitting my content on a regular basis. But he’s not active on social media so I’ve never heard of him before. No tweets, posts, or blog comments. In fact, there is no social media analytics program…

    {grow}- 17 readers -
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