Value Of Marketing

  • Four lessons in marketing data analysis for beginners

    … and don’t necessarily represent Dell’s positions or strategies. Illustration courtesy of Flickr CC and Andy McGuire. The post Four lessons in marketing data analysis for beginners appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Two questions to help you find the value of marketing I don’t know my online audience and neither do you Four online marketing metrics to obsess about …

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  • Two questions to help you find the value of marketing

    … more cost effective than the prior agency’s. Life was good! But during the presentation, we received a shock. Our client’s overall business had barely changed. Ouch! It made me re-consider how we accounted for the value of marketing. We were counting, not causing. We knew people saw our ads and then became customers. But we didn’t have any idea…

    Eric Wittlake/ {grow}- 16 readers -
  • I don’t know my online audience and neither do you

    …. Coincidence? Facebook recently reported that less than 5 percent of the fans of a company page typically share the content online. In the same ballpark. Marketing to the online audience elite The precise number can be debated but I think we can agree that there is a massive, silent audience out there we may never know. In my mind, I am seeing many, many…

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