Value Prop

  • Marketing Strategy: What is your “Only Factor”?

    …. Many people go out of their way to fill up at a particular gas station. Why? Many people pay way too much money for a particular brand of water? Why? Many people insist on shopping at a single grocery store chain. Why? Because of a uniquely valuable experience. I remember once being told by a friend about “the best sushi place in town.” I thought…

    Austin Mccraw/ MarketingSherpa Blog- 3 readers -
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