Value Proposition

  • Three Questions to Align Your Strategy, Marketing and Sales

    … and for sales. Again, I think there’re huge areas for improvement in all three of those topics. You might also like: Any Value Proposition Hinges on the Answer to One Question [From the Harvard Business Review] Putting Sales at the Center of Strategy [From the Harvard Business Review] Sales-Marketing Alignment: 8 tactics from a marketer who has…

    MarketingSherpa Blog- 11 readers -
  • 2016 is the year to improve marketing

    … I believe marketing needs to dramatically improve this year. Know customers including terminology. Measure results. Stop selling and be helpful. There are way too many car commercials on TV today. Do they sell any cars? I would go online and research cars based on my needs. Family, job situation, etc. Time to improve marketing, plain and simple. Thoughts? Love your comments. Filed under: BtoB Marketing, Management best practices, Marketing, sales-ready leads, Social Networks, value proposition…

    Jeff Ogden/ Fearless Competitorin Social- 6 readers -
  • “Quick and Easy” is not a Value Proposition [PODCAST]

    … At the outset, your form may seem quick and easy. Everyone should know the answers to easy questions like name, email address, and birthdate. Furthermore, these are questions that everyone asks online. People should expect to answer these questions. Yes, we know the answers. Yes, we’ve given this information up before. But, don’t call it […] The post “Quick and Easy” is not a Value Proposition [PODCAST] appeared first on Conversion Sciences. …

    Brian Massey/ The Conversion Scientist- 8 readers -
  • Small changes, big LIFT

    … your value proposition – AKA what makes your users tick? (Trust us, they want to tell you). Value proposition tests can often entail just a few carefully-selected, yet highly impactful words. Taglines, for example, are great value proposition target area to test. Are taglines important? For another client, we created an experiment that added…

    WiderFunnel- 14 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … of training that one goes from being able to cook sushi to being able to cook “sushi.” As a marketer, it fascinates me how something as simple as rice and raw fish can become such a social phenomenon and ultimately a wildly successful business model. This says volumes about the nature of the value proposition. Think about it for a moment. How many…

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • Try Before You Buy: How Content Promotion Is Like Sampling at the Grocery

    …. Here are a few of the types of samples that marketers currently offer their audience: Landing pages are the most common types of samples. When a person is determining if submitting the form is worth their time, they rely on the copy and major value propositions. Email promotions are another common form of content sampling; again, they provide short…

    Relevancein Content How To's- 15 readers -
  • How To Build A Landing Page From Scratch

    … the action takes place, and consequently, they are the moneymakers — the pages you are willing to invest in. There are a 1,001 variations of these pages, but at the end of the day, every landing page consists of three thing: a value proposition a CTA some form of visual media That’s pretty much it. The companies selling you these templates have the data…

    Jacob Mcmillen/ The Daily Eggin How To's- 23 readers -
  • Why You Shouldn’t Target Your Marketing: Target marketing fails

    … Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. In fact, the U.S. Small Business Administration lists targeted marketing as the third step in marketing implementation. Imagine yourself attending…

    MarketingSherpa Blogin Content- 3 readers -
  • Understand This BEFORE You Start Your Business

    …’ personal metric for market fit is that 40% of your users would be “very disappointed” if they were to lose access to your product. The idea behind this metric is that your product is not just another option in the minds of your customers. It’s a a significant, beneficial part of their lives and/or businesses. In other words, your product is filling…

    Jacob Mcmillen/ The Daily Egg- 26 readers -
  • How To Put The UNIQUE In Your Unique Value Proposition

    … examples that don’t follow the traditional format but still accomplish the goals of every good value proposition. What Your Value Proposition ISN’T You value proposition is a statement that communicates the unique value provided by your business to your target customers. Your value proposition is NOT a call to action. Your value proposition…

    Jacob Mcmillen/ The Daily Egg- 18 readers -
  • 5 Tips to Craft a Better Value Proposition

    … Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal. Does your value…

    George Mathew/ The Daily Egg- 25 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … needs in the front of your mind. For Joseph and Tech Armor, this means making sure the customer receives a quality product that adds value. “Every product we build, we stand behind with a lifetime replacement warranty,” Joseph said. This lifetime warranty ties back to Tech Armor’s story — and in many ways its value proposition — of always having…

    MarketingSherpa Blog- 11 readers -
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