Value Proposition

  • Three Questions to Align Your Strategy, Marketing and Sales

    … and for sales. Again, I think there’re huge areas for improvement in all three of those topics. You might also like: Any Value Proposition Hinges on the Answer to One Question [From the Harvard Business Review] Putting Sales at the Center of Strategy [From the Harvard Business Review] Sales-Marketing Alignment: 8 tactics from a marketer who has…

    MarketingSherpa Blog- 11 readers -
  • 2016 is the year to improve marketing

    … I believe marketing needs to dramatically improve this year. Know customers including terminology. Measure results. Stop selling and be helpful. There are way too many car commercials on TV today. Do they sell any cars? I would go online and research cars based on my needs. Family, job situation, etc. Time to improve marketing, plain and simple. Thoughts? Love your comments. Filed under: BtoB Marketing, Management best practices, Marketing, sales-ready leads, Social Networks, value proposition…

    Jeff Ogden/ Fearless Competitorin Social- 6 readers -
  • “Quick and Easy” is not a Value Proposition [PODCAST]

    … At the outset, your form may seem quick and easy. Everyone should know the answers to easy questions like name, email address, and birthdate. Furthermore, these are questions that everyone asks online. People should expect to answer these questions. Yes, we know the answers. Yes, we’ve given this information up before. But, don’t call it […] The post “Quick and Easy” is not a Value Proposition [PODCAST] appeared first on Conversion Sciences. …

    Brian Massey/ The Conversion Scientist- 7 readers -
  • Small changes, big LIFT

    … Facebook profiles to cue a single ad, which sends visitors to a landing page funnel that is directly correlated to this ad. The client already had the Facebook ‘Like’ button on their page, but it was given low prominence in the footer. To add social relevance, we moved the Facebook widget from bottom to top of the page. Taking the visitor journey…

    WiderFunnel- 13 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … of training that one goes from being able to cook sushi to being able to cook “sushi.” As a marketer, it fascinates me how something as simple as rice and raw fish can become such a social phenomenon and ultimately a wildly successful business model. This says volumes about the nature of the value proposition. Think about it for a moment. How many…

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How To Build A Landing Page From Scratch

    … the action takes place, and consequently, they are the moneymakers — the pages you are willing to invest in. There are a 1,001 variations of these pages, but at the end of the day, every landing page consists of three thing: a value proposition a CTA some form of visual media That’s pretty much it. The companies selling you these templates have the data…

    Jacob Mcmillen/ The Daily Eggin How To's- 21 readers -
  • Why You Shouldn’t Target Your Marketing: Target marketing fails

    … Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. In fact, the U.S. Small Business Administration lists targeted marketing as the third step in marketing implementation. Imagine yourself attending…

    MarketingSherpa Blogin Content- 3 readers -
  • Understand This BEFORE You Start Your Business

    …’ personal metric for market fit is that 40% of your users would be “very disappointed” if they were to lose access to your product. The idea behind this metric is that your product is not just another option in the minds of your customers. It’s a a significant, beneficial part of their lives and/or businesses. In other words, your product is filling…

    Jacob Mcmillen/ The Daily Egg- 24 readers -
  • How To Put The UNIQUE In Your Unique Value Proposition

    … According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen 100 times before…

    Jacob Mcmillen/ The Daily Egg- 17 readers -
  • 5 Tips to Craft a Better Value Proposition

    … Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal. Does your value…

    George Mathew/ The Daily Egg- 18 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … In the often-flooded marketplace of ecommerce, customer reviews can make or break companies. At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Joseph Jaconi, General Manager, Tech Armor, to discuss how Tech Armor’s focus on customer reviews helped transform…

    MarketingSherpa Blog- 11 readers -
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