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Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. It’s nice to get out of the office, trading my t-shirt and sneakers for blazers and dress shoes.
… content calendar is a great way to appeal to a larger audience that doesn’t necessarily like text. Social Media Examiner’s Mike Stelzner hosts a podcast every Friday where he interviews social media experts. Infographics have been hot for a while. They’re a great way of attracting attention, even if you didn’t create them. Actionable Blogging…
… would’ve been done without that sweet, sweet brand money. For those too afraid to do anything like the people in the video (me!), Google Maps deserves props for capturing the experience. Casper: Van Winkle’s I wrote about Casper’s new sleep-themed publication a few weeks ago, so I won’t go into too much detail here, but color us impressed. The site has…
… Casper, a quick-rising New York City mattress startup, has been providing a much needed wakeup call to a sleepy industry. Today they issued their newest challenge: Van Winkle’s, an ambitious brand publication built around a single topic—sleep—and a masthead that brings a new level of prestige to brand publishing. Van Winkle’s five-person…