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… TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…
… There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. However, it requires the right mindset, proper planning, goal setting and an integrated platform that servers your audience and community while helping you achieve your business goals. Don’t just do social. Don’t…
Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.
… are on Twitter and vice versa. This data indicates that there’s a large overlap between the two audiences and that each network probably serves a different purpose. Williams uses several examples to explain why not all metrics are relevant as a measure of success. He writes about a Medium post going viral, but readers stay on the site for a very…