Vanity Metrics

  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

    … to pin down exactly what you did differently over the past couple of months that actually caused this spike to happen. The chances are that the extra traffic probably didn’t even convert into any more clients or sales – it is a vanity metric, nothing more. Vanity Metrics Are What Keeps The Big Dogs Happy There will no doubt be a powerhouse handful…

    Kerry Butters/ GetResponse Blogin EMail- 21 readers -
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