Vanity Metrics

  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 15 readers -
  • Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

    …, and yes, you will almost certainly find yourself inundated with extra traffic as a result – but if you’re not making the conversions, then this is simply money down the drain. It’s just junk traffic, and not really worth very much at all. Actionable Metrics What you, as a marketer, should really be paying attention to are the metrics that actually…

    Kerry Butters/ GetResponse Blogin EMail- 19 readers -
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