Vanity Numbers

A vanity number is a local or toll-free telephone number for which a subscriber requests an easily-remembered sequence of numbers for marketing purposes.While many of these are phonewords (such as 1-800-Flowers or 1-800-Taxicab), occasionally all-numeric vanity phone numbers are used.Numbers ending with repeated digits (such as -1111) are heavily advertised by taxi and food delivery companies; the Pizza Pizza chain has trademarked 967-1111, a Toronto local number or the international telecomunication company United World Telecom with is 1-877 UWT TO-GO. A memorable repeated sequence is also valuable to hotel chain franchisors such as Super 8 Motels, which advertises 1-800-800-8000.
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