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… attracting visitors from other countries. Since your Search location is set on Google, there will be different results for users around the world. On the other hand, when your hotel is listed on an OTA, there will be greater consistency in how you rank on these sites. This ensures that maximum travelers from around the world find your hotel. According…
As online travel agencies continue to use their large marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to better connect with guests and encourage more direct bookings. Relying on OTAs, like Expedia and Priceline, to sell your rooms will not maximize your inventory nor will it generate a greater ROI than encouraging direct bookings.