Vast

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … to continuously raise the quality bar on the advertising solutions we bring to market. Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others. This has…

    David Cohen/ Inside Facebookin Twitter- 31 readers -
  • Crime Fighting Video Advertising Fraud

    … fraudsters the blueprint for gaming the system. In the world of Video Ad Serving Template (VAST), a criminal knows what part of the XML to manipulate to their ends. This is why public exchanges that trade in large quantities of VAST inventory are known as some of the most dangerous places to trade in inventory. The other pernicious result of standardizing…

    ReelSEO- 10 readers -
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