Vast

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … that shift. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Crime Fighting Video Advertising Fraud

    … fraudsters the blueprint for gaming the system. In the world of Video Ad Serving Template (VAST), a criminal knows what part of the XML to manipulate to their ends. This is why public exchanges that trade in large quantities of VAST inventory are known as some of the most dangerous places to trade in inventory. The other pernicious result of standardizing…

    ReelSEO- 10 readers -
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