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Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that ...
…. In other words, the TV networks may not become dinosaurs in the Digital Video Age. Who knows, they could already be flying over us into the next era. In a week where online video marketers already know that YouTube has just introduced the YouTube Music Key beta, a monthly subscription service starting with the promotional price of $7.99/month…