• The 8 Characteristics of a “V”ery Good Brand

    … understand who we are. Vendee – A brand doesn’t simply represent the company – it also creates an emotional tie with the customer. Who do you serve? Is that reflected in your visuals and your voice? Coke, for example, has a classic appearance and a happy voice. But Red Bull is more pumped up and focused on its audience of hardcore sports…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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