• The 8 Characteristics of a “V”ery Good Brand

    … On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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