Vendor Selection

  • Factors in Purchasing a Marketing Automation Platform

    … to marketing technology, we always ask a few questions in the vendor selection process: What is the opportunity you see that’s not being taken advantage of? Is it nurturing leads? Scoring leads to increase sales efficiency? Helping upsell or retain current clients? Or is it just reducing the workload of your team and automating some of the manual processes…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much…

    Douglas Karr/ Marketing Technology Blog- 27 readers -