Vendor Selection

  • Factors in Purchasing a Marketing Automation Platform

    … to marketing technology, we always ask a few questions in the vendor selection process: What is the opportunity you see that’s not being taken advantage of? Is it nurturing leads? Scoring leads to increase sales efficiency? Helping upsell or retain current clients? Or is it just reducing the workload of your team and automating some of the manual processes…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
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