Vendor Selection

  • Factors in Purchasing a Marketing Automation Platform

    … as implementation, maintenance, testing and optimization costs. As a rule of thumb, we ask our clients to map out their customers’ journeys: Acquisition – For each product and each source of leads, what’s the journey that a prospect takes to become a customer? Include traditional resources, referral resources, and online resources. You’ll be able to see…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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