Vendor Selection

  • Factors in Purchasing a Marketing Automation Platform

    … which processes are the most efficient, drive the most revenue, and cost the least amount of money. You may wish to use marketing automation to increase the volume of the best or automate the process for the most inefficient but profitable journeys. Retention – For each product, what’s the journey that a customer takes to stay or return…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 34 readers -