• Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

    … Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s…

    Stephanie Miles/ Street Fight- 16 readers -
  • 5 Platforms Brands Can Use for Smarter Customer Communications

    … heavily on platforms that use predictive algorithms to uncover which customers or prospects are most likely to be influenced by which specific channels or campaigns. Here are five examples of marketing platforms that use predictive technology to improve customer communication and increase engagement rates. 1. Bridg: Capturing and converting…

    Stephanie Miles/ Street Fight- 20 readers -
  • 6 Customer Analytics Solutions for Restaurants

    …” to understand what’s likely to happen in the evening’s dining service. 2. Venga: Tracking diner preferences and habits Venga offers a way for restaurateurs to get more from their POS and reservation systems, with the goal of driving repeat visits and providing more personalized service. Data being generated through OpenTable, integrated marketing…

    Stephanie Miles/ Street Fight- 23 readers -