• Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

    … Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s…

    Stephanie Miles/ Street Fight- 16 readers -
  • 5 Platforms Brands Can Use for Smarter Customer Communications

    … lists, they can then schedule automated digital marketing campaigns through the SmartTargeting platform. SmartZip culls the data it uses for SmartTargeting from “25 trusted national sources” and takes into consideration any “seller signals” that are unique to specific local areas in its predictive algorithm. 5. Venga: Targeted marketing…

    Stephanie Miles/ Street Fight- 20 readers -
  • 6 Customer Analytics Solutions for Restaurants

    …” to understand what’s likely to happen in the evening’s dining service. 2. Venga: Tracking diner preferences and habits Venga offers a way for restaurateurs to get more from their POS and reservation systems, with the goal of driving repeat visits and providing more personalized service. Data being generated through OpenTable, integrated marketing…

    Stephanie Miles/ Street Fight- 23 readers -