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All marketers know that there is risk involved when running an advertising campaign. They can be expensive, and if the customers don’t come, you may be out a significant amount of money. In what seems to be an industry first, however, the ad network InMobi is offering guaranteed results to their customers.
InMobi which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. To my knowledge the program is unique. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser goals.