Vertical Search

A vertical search engine, as distinct from a general web search engine, focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical information, scholarly literature, and travel. Examples of vertical search engines include, and Yelp.
Posts about Vertical Search
  • Amazon Goes for Google’s Jugular With New Service

    …, does Yellow Pages still exist?). Finding a local vendor could be as easy as shopping for new product on Amazon, which means vertical search engines are going to get squeezed as they go head-to-head with the e-commerce giant. The biggest concern of all for these sites is that consumers will change their shopping behavior. Instead of starting…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
  • Changes in Google News could have massive implications for News Publishers

    Disclaimer: much of this post is just idle speculation on the part of the author. If that’s not your sort of thing, stop reading. Earlier this week Search Engine Land reported on how increasingly Google is including non-news sites in its ‘In The News’ element on its organic search results. Websites that are not part of the ‘classic’ news media, such as Reddit and high qual ...

    Barry Adams/ State of Digital- 23 readers -
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