Vertical Search

A vertical search engine, as distinct from a general web search engine, focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical information, scholarly literature, and travel. Examples of vertical search engines include, and Yelp.
Posts about Vertical Search
  • Amazon Goes for Google’s Jugular With New Service

    … "People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon," said Eric Schmidt, executive chairman of Google. Eric Schmidt, Larry Page, and other top brass at Google are no fools. They know that Amazon is a major threat to their core search business, and they won’t…

    Dan Cristo/ Search Engine Watchin Paid Search- 3 readers -
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