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Predicting is a notoriously foolish undertaking, but here’s an easy call: That mobile device you’re reading this on (or is at least within arm’s length right now) will be the center of the media universe. 2017 is the year, after all, when mobile ad revenues are projected to eclipse their counterpart on desktop.
… is largely responsible for popularizing vertical video, YouTube updated its mobile apps to support vertical video in 2015. Facebook also just released vertical video ads. Across these three platforms alone, that gives us an estimated 2 billion-strong audience, waiting for brands and publishers to provide vertical video for consumption. To ensure…
…, which will develop software enabling advertisers to buy ads on the network, as well as optimize and analyze campaigns; and Creative Partners, which will provide expertise in social content and know-how with Snapchat’s 3V vertical video format. The initial Snapchat Ads Partners are: 4C Adaptly Amobee Brand Intelligence Brand Networks…