Vertical Video

  • What to Look for in 2017: Mobile, Video, AI

    … smart that consumers will find them helpful, rather than creepy. Vertical video will challenge horizontal for dominance Way back in June 2015, Snap Inc. CEO Evan Spiegel made a case at the Cannes Lions International Festival of Creativity for vertical video. His reasoning was solid: Most people are viewing video on their smartphones these days…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Reframing Video Ads…Vertically

    … Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held…

    Karen Amundson/ BoostBlogin Facebook YouTube- 28 readers -
  • Snapchat Launches Ads API, Names Ads Partners, Creative Partners

    … Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners…

    David Cohen/ Inside Facebook- 47 readers -
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