Vertically Integrated Media Companies

  • WTF Is a Vertically Integrated Media Co. and Why Would I Want One?

    … this vertical integration model in some way—hence AOL’s acquisition by Verizon last week. Theoretically, it gives Verizon the content creation piece of the stack (Huffpo, Engadget, etc.) while also improving its distribution and monetization through AOL’s mobile and ad tech businesses. Our cell phones, the theory goes, are the new version of newsstands…

    Sam Slaughter/ The Content Strategist- 9 readers -