Verticals

  • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    … YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has…

    David Hirschman/ Street Fight- 19 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to build more organic, nonscripted content with higher engagement, while agencies gravitate toward livestreaming and real-time social media platforms. At the same time, brands will become increasingly dependent on micro-influencers with high engagement in niche verticals, which will be utilized in mass quantities (thousands per campaign) to generate…

    AllTwitterin Google Facebook Twitter- 49 readers -
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