Verticals

    • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

      YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has stabilized.

      David Hirschman/ Street Fight- 12 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 30 readers -
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