• YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    … its sweet spot. In particular, he spoke of a “blended” print and digital model. Following his presentation, Street Fight spoke with Rowe about the importance of YP’s longstanding brand and customer relationships, its focus on specific verticals and attribution, and how it helps modern SMBs meet their marketing goals. What’s been the biggest…

    David Hirschman/ Street Fight- 20 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 53 readers -
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