• YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    … its sweet spot. In particular, he spoke of a “blended” print and digital model. Following his presentation, Street Fight spoke with Rowe about the importance of YP’s longstanding brand and customer relationships, its focus on specific verticals and attribution, and how it helps modern SMBs meet their marketing goals. What’s been the biggest…

    David Hirschman/ Street Fight- 18 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to build more organic, nonscripted content with higher engagement, while agencies gravitate toward livestreaming and real-time social media platforms. At the same time, brands will become increasingly dependent on micro-influencers with high engagement in niche verticals, which will be utilized in mass quantities (thousands per campaign) to generate…

    AllTwitterin Google Facebook Twitter- 43 readers -
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