Verve

  • Why Mobile Ads Need Form and Function (VIDEO)

    … Why Mobile Ads Need Form and Function (VIDEO) December 4, 2017 by Michael Boland Leave a Comment Filed Under: #SFSW18 Verve‘s VP and creative director — and Street Fight Summit West speaker — Walt Geer believes that effective mobile local advertising balances form and function. The view towards proper balance stems from Geer’s longstanding…

    Michael Boland/ Street Fight- 15 readers -
  • Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding

    … Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding October 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, Oct 10: U.K.’s Verve Picks Up $18.5 Million to Turn a Brand’s Fans…

    Street Fight- 14 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    … quality over quantity; value it over a fleeting fascination with social, search, and the false promises that come with scale. This is the way to the gold standard we’re after. Tom Kenney is the CEO of Verve. Since founding Verve in 2005, he has focused on the power of location intelligence and mobile to provide advertisers with inventive solutions to amplify their mobile marketing strategies. …

    Street Fightin Mobile- 18 readers -
  • LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks

    … LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks August 4, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Hero Boyfriend App, Field Museum, Blippar, Verve acquires Sense Networks, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ. …

    Asif Khan/ Street Fight- 23 readers -
  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 18 readers -
  • Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

    …, as always, the least risky scenario — and one that solves for accidental ad-blocking — is to buy inventory from a trusted source. Tyler Johnson is the director of programmatic sales and strategy at Verve, where he focuses on strategy development, operationalizing, and sales of Verve’s programmatic solutions. …

    Street Fight- 18 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … to small and medium-sized businesses (SMBs), a discerning eye will be necessary to sort out which providers have real, actionable data to back up their claims. Ray Green, vice-president of enterprise partnerships with Verve, a developer of location-based strategies for brands, will join us at Street Fight Summit on June 12-14, where he will talk…

    Street Fightin Mobile- 26 readers -
  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    … should be eager to see Yext’s IPO succeed. A knock-out public offering, or even just an okay one, will instantly validate the space for investors and help other local start-ups attract more investment. Yext will have to continue to innovate and grow both via R&D and/or acquisition, which could also be great for the industry as a whole. Should…

    Street Fight- 36 readers -
  • The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

    … with publishers about the value of SDKs. Raj Nijjar is Vice President of Engineering at Verve. Prior to his current position, Nijjar served as Vice President of Engineering and Product Development at Capture Code, and as an architect and a senior technical manager at AOL. Andrew Slater is Vice President of Publisher Services at Verve, where he oversees and grows Verve’s direct premium publisher-facing business. …

    Street Fightin Mobile- 21 readers -
  • Openings and New Hires at Foursquare, Pinterest and Verve

    … was replaced by Verve Founder Tom Kenney last month. Prior to Northwestern, Baglivo spent eight years as Chairwoman and Chief Executive Officer at Saatchi & Saatchi. Gravy Analytics Lands former Neustar Exec Gravy Analytics has snagged Anurag Mehta as General Manager of Audience Data Solutions. Mehta most recently served as Vice President…

    Geoff Michener/ Street Fightin Social- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 22 readers -
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