Verve

    • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

      There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets.

      Street Fightin Mobile- 20 readers -
  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    … should be eager to see Yext’s IPO succeed. A knock-out public offering, or even just an okay one, will instantly validate the space for investors and help other local start-ups attract more investment. Yext will have to continue to innovate and grow both via R&D and/or acquisition, which could also be great for the industry as a whole. Should…

    Street Fight- 34 readers -
  • Openings and New Hires at Foursquare, Pinterest and Verve

    … responsibilities at Bandwidth while supporting CTIA. He has worked at Bandwidth since 2010 and before joining Bandwidth was CEO of GoldPocket Wireless. New Board Member At Verve Northwestern University’s Chief Marketing Officer Mary Baglivo has joined Verve as Independent Board Director. The board appointment comes after Verve CEO Nada Stirratt…

    Geoff Michener/ Street Fightin Social- 29 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 19 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    ….. Tronc is looking for a manager of programmatic accounts. Freckle IoT is looking for a director of marketing to work out of the company’s NYC office. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fight- 19 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • LBMA Podcast: Facebook, Factual, Uber and Adtile

    … LBMA Podcast: Facebook, Factual, Uber and Adtile July 1, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Uber + Alipay, Nesa Solutions, Tywst, Posterscope + Lamar, Facebook + Factual, Verve, Adtile, Broadsign + TINT, Digerati Magazine. …

    Asif Khan/ Street Fightin Facebook- 17 readers -
  • Raise Report: Fresh Funding for Verve, Thrive Market, InVision

    … Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, June 20: Verve Lands $30 Million for Location-Based Mobile Marketing Mobile ad company Verve, which uses location data to target ads, has announced that it has raised $30 million in debt financing from Silicon Valley…

    Street Fight- 23 readers -
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