Verve

  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 17 readers -
  • Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

    … In an age of fake news and online content that jeopardizes legitimate advertisers, brand-safety tools have never been more important. However, when it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions…

    Street Fight- 14 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … to small and medium-sized businesses (SMBs), a discerning eye will be necessary to sort out which providers have real, actionable data to back up their claims. Ray Green, vice-president of enterprise partnerships with Verve, a developer of location-based strategies for brands, will join us at Street Fight Summit on June 12-14, where he will talk…

    Street Fightin Mobile- 25 readers -
  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    … While Yext’s long-anticipated IPO announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry. Andrew Shotland, proprietor, LocalSEOGuide The entire local industry…

    Street Fight- 36 readers -
  • The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

    … with publishers about the value of SDKs. Raj Nijjar is Vice President of Engineering at Verve. Prior to his current position, Nijjar served as Vice President of Engineering and Product Development at Capture Code, and as an architect and a senior technical manager at AOL. Andrew Slater is Vice President of Publisher Services at Verve, where he oversees and grows Verve’s direct premium publisher-facing business. …

    Street Fightin Mobile- 21 readers -
  • Openings and New Hires at Foursquare, Pinterest and Verve

    … responsibilities at Bandwidth while supporting CTIA. He has worked at Bandwidth since 2010 and before joining Bandwidth was CEO of GoldPocket Wireless. New Board Member At Verve Northwestern University’s Chief Marketing Officer Mary Baglivo has joined Verve as Independent Board Director. The board appointment comes after Verve CEO Nada Stirratt…

    Geoff Michener/ Street Fightin Social- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 21 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief…

    Geoff Michener/ Street Fight- 21 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
Get the top posts daily into your mailbox!
More from around the web