Verve

    • Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

      Yext‘s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. That left the company significantly above its $11 open and the original $8-$10 range it had set. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yex ...

      David Hirschman/ Street Fight- 20 readers -
  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    … While Yext’s long-anticipated IPO announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry. Andrew Shotland, proprietor, LocalSEOGuide The entire local industry…

    Street Fight- 32 readers -
  • The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

    … with publishers about the value of SDKs. Raj Nijjar is Vice President of Engineering at Verve. Prior to his current position, Nijjar served as Vice President of Engineering and Product Development at Capture Code, and as an architect and a senior technical manager at AOL. Andrew Slater is Vice President of Publisher Services at Verve, where he oversees and grows Verve’s direct premium publisher-facing business. …

    Street Fightin Mobile- 20 readers -
  • Openings and New Hires at Foursquare, Pinterest and Verve

    … responsibilities at Bandwidth while supporting CTIA. He has worked at Bandwidth since 2010 and before joining Bandwidth was CEO of GoldPocket Wireless. New Board Member At Verve Northwestern University’s Chief Marketing Officer Mary Baglivo has joined Verve as Independent Board Director. The board appointment comes after Verve CEO Nada Stirratt…

    Geoff Michener/ Street Fightin Social- 24 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … things like commuting. Verve Mobile creative director Walter Geer cites a Waze banner ad attempting to lure him to a relatively nearby Quiznos around lunchtime. This seems okay… if he weren’t a minute from his destination. “It’s lunchtime so it’s probably the right time for this ad,” he said. “But it adds 36 minutes to my drive that is 1 minute…

    Michael Boland/ Street Fight- 17 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    ….. Tronc is looking for a manager of programmatic accounts. Freckle IoT is looking for a director of marketing to work out of the company’s NYC office. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fight- 14 readers -
  • LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • LBMA Podcast: Facebook, Factual, Uber and Adtile

    … LBMA Podcast: Facebook, Factual, Uber and Adtile July 1, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Uber + Alipay, Nesa Solutions, Tywst, Posterscope + Lamar, Facebook + Factual, Verve, Adtile, Broadsign + TINT, Digerati Magazine. …

    Asif Khan/ Street Fightin Facebook- 17 readers -
  • Raise Report: Fresh Funding for Verve, Thrive Market, InVision

    … by providing tools for internal communication and other uses. ICONIQ Capital led the round, which InVision will use to support its “aggressive product roadmap,” CEO and Co-Founder Clark Valberg said in a statement. Wednesday, June 22: Lystable Secures $11 Million to Expand Into U.S. Lystable, a SaaS startup founded in the U.K. that helps companies…

    Street Fight- 21 readers -
  • Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

    …. Bigcommerce Tech Exec Joins Verve Long-time Bigcommerce executive, Melanie Kalemba, has left her post to join Verve Mobile. Kalema spent the last four years in different leadership roles at Bigcommerce before joining Verve Mobile as GM/SVP. Verve Mobile has raised close to $40m in venture capital and their (somewhat) newly appointed CEO Nada Stirratt…

    Geoff Michener/ Street Fightin Twitter- 13 readers -
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