Verve

    • Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding

      Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding October 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, Oct 10: U.K.’s Verve Picks Up $18.

      Street Fight- 13 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    … quality over quantity; value it over a fleeting fascination with social, search, and the false promises that come with scale. This is the way to the gold standard we’re after. Tom Kenney is the CEO of Verve. Since founding Verve in 2005, he has focused on the power of location intelligence and mobile to provide advertisers with inventive solutions to amplify their mobile marketing strategies. …

    Street Fightin Mobile- 18 readers -
  • LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks

    … LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks August 4, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Hero Boyfriend App, Field Museum, Blippar, Verve acquires Sense Networks, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ. …

    Asif Khan/ Street Fight- 23 readers -
  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 18 readers -
  • Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

    …, as always, the least risky scenario — and one that solves for accidental ad-blocking — is to buy inventory from a trusted source. Tyler Johnson is the director of programmatic sales and strategy at Verve, where he focuses on strategy development, operationalizing, and sales of Verve’s programmatic solutions. …

    Street Fight- 17 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets. With more resources being offered…

    Street Fightin Mobile- 26 readers -
  • Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads

    … day to day. And so, creative directors, now and future, go out and find the organizations that are thinking differently about the job. Build a deeper understanding of rich media as you go. Remember that this is huge: it’s the next and newest reality when it comes to where we’re going and it’s the target at which the creative director of the future will have to aim for future success. Walter T. Geer III is Vice President, Creative Director at Verve in New York City. …

    Street Fight- 19 readers -
  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    … While Yext’s long-anticipated IPO announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry. Andrew Shotland, proprietor, LocalSEOGuide The entire local industry…

    Street Fight- 36 readers -
  • The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

    … with publishers about the value of SDKs. Raj Nijjar is Vice President of Engineering at Verve. Prior to his current position, Nijjar served as Vice President of Engineering and Product Development at Capture Code, and as an architect and a senior technical manager at AOL. Andrew Slater is Vice President of Publisher Services at Verve, where he oversees and grows Verve’s direct premium publisher-facing business. …

    Street Fightin Mobile- 21 readers -
  • Openings and New Hires at Foursquare, Pinterest and Verve

    … responsibilities at Bandwidth while supporting CTIA. He has worked at Bandwidth since 2010 and before joining Bandwidth was CEO of GoldPocket Wireless. New Board Member At Verve Northwestern University’s Chief Marketing Officer Mary Baglivo has joined Verve as Independent Board Director. The board appointment comes after Verve CEO Nada Stirratt…

    Geoff Michener/ Street Fightin Social- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … things like commuting. Verve Mobile creative director Walter Geer cites a Waze banner ad attempting to lure him to a relatively nearby Quiznos around lunchtime. This seems okay… if he weren’t a minute from his destination. “It’s lunchtime so it’s probably the right time for this ad,” he said. “But it adds 36 minutes to my drive that is 1 minute…

    Michael Boland/ Street Fight- 22 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … served as a senior HR business partner at companies such as PayPal, StubHub and Yahoo. The company was acquired by Priceline ($66.4b market cap) in 2014 for $2.6b. Verve CEO Replaced By Founder Nada Stirratt has left her post as CEO of Verve. Founder and Chief Innovation Officer Tom Kenney will assume the role in the near-term. Stirratt took…

    Geoff Michener/ Street Fight- 23 readers -
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