Verve Mobile

  • Verve CEO: Eliminating Location Data Uncertainty Is ‘Critical’ for Mobile

    When CEO Nada Stirratt took over at Verve 18 months ago, it seemed that mobile ad tech was on the cusp of really breaking out — with more and more brands and marketers understanding the importance of the new technology and backing that commitment up with serious budgets. As mobile has risen, the importance of location data has grown apace, and has become a vital asset in the marketer’s toolkit.

    David Hirschman/ Street Fight- 8 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of business development and partnerships at GrubHub. In addition, EBTH has hired Michelle Lee as vice president of merchandising, Kat Ubungen as vice president of lifecycle marketing, and Olivia Pollock as director of social media. Tout Hires Deseret Digital Media Leader Deseret Digital Media has lost Todd Handy, its vice president of advertising…

    Geoff Michener/ Street Fightin EMail- 10 readers -
  • LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

    … of the week (starts at 12:50) 1. Verve Mobile launches programmatic direct platform 2. JCDecaux – CityScape HSBC 3. Denver Beer Company Explorer Challenge 4. VMBeacon in mannequins for UK retail stores 5. Amazon launches Local Register 6. #TDThanksYou 7. Cucalu app 8. Yahoo acquires Zofari 9. Glympse now integrated in Pebble watch 10…

    Asif Khan/ Street Fight- 5 readers -
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