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On Location LBMA Podcast: Maps on Clothes, Smart Screens 19 December 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Live deals on posters; TGI Fridays’ drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the H ...
… of customers' minds before the hot shopping period even starts. In 2011, John Lewis, Waitrose, Debenhams, and Boots all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than you might think. Image credit 28 Faves A Competitive Intelligence for Search…