Viacom Inc. (short for Video & Audio Communications) is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it was the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation (now 21st Century Fox). Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled in turn by billionaire Sumner Redstone. Redstone also holds, via National Amusements, a controlling stake in CBS Corporation.
Posts about Viacom
  • ‘Debunking the RFPs’: How Viacom’s data strategy upends assumptions

    … The way TV spots are bought and sold hasn’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Viacom and its advanced platform, Viacom Vantage, have been working to change that. Using a team of data scientists Viacom is digging into the audiences for some…

    Digidayin How To's- 18 readers -
  • First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns

    … Snapchat success. McBride is among the many influencers the unit works with, mainly on campaigns, in a given year. His prominence shows how seriously Viacom takes its digital talent strategy: Velocity uses social media influencers in 90 percent of its campaigns, an approach that has evolved over years. “A few years ago—the good old days—we…

    Digidayin How To's- 18 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before…

    David Cohen/ AllTwitter- 33 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on platforms like Instagram. In the case of the VMA’s, which combines celebrity fandom with music, digital video distribution on social video channels will be an essential factor towards the future of this historically important event. …

    ReelSEOin Social- 29 readers -
  • The Fine Bros Backlash and the Problem with Licensing Video Content

    …, but the announcement has received a massive amount of backlash and public outcry. If you're unfamiliar with the Fine Bros or their famous 'React' content, here is the most watched one ever: What’s the Deal with 'React' Licensing? There are really two things going on in this situation. The first is that Fine Bros Entertainment (FBE) has applied for a trademark…

    Andy Smith/ ReelSEOin Content YouTube- 62 readers -
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