Viacom

Viacom Inc. (short for Video & Audio Communications) is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it was the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation (now 21st Century Fox). Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled in turn by billionaire Sumner Redstone. Redstone also holds, via National Amusements, a controlling stake in CBS Corporation.
Posts about Viacom
  • ‘Debunking the RFPs’: How Viacom’s data strategy upends assumptions

    … The way TV spots are bought and sold hasn’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Viacom and its advanced platform, Viacom Vantage, have been working to change that. Using a team of data scientists Viacom is digging into the audiences for some…

    Digidayin How To's- 19 readers -
  • First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns

    … Snapchat success. McBride is among the many influencers the unit works with, mainly on campaigns, in a given year. His prominence shows how seriously Viacom takes its digital talent strategy: Velocity uses social media influencers in 90 percent of its campaigns, an approach that has evolved over years. “A few years ago—the good old days—we…

    Digidayin How To's- 18 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 33 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on Instagram Always a bellwether for pop-culture and the general zeitgeist, the VMA’s continued to feature celebrity moments as breakout moments on Instagram. In fact, celebrity uploads from the VMA’s garnered a 26% share of voice across all of Instagram with 36 million views across the platform. The top 5 celebrities of the night, in terms of Instagram…

    ReelSEOin Social- 29 readers -
  • The Fine Bros Backlash and the Problem with Licensing Video Content

    … to a trademark. Ironically enough, these series are owned by Viacom, who tried to take down YouTube in its infancy for copyright violations. And what about other companies like Buzzfeed, who have been similarly finding success with reaction style videos like the one below? How will they be impacted by a legal trademark by FBE? At a time when reaction videos…

    Andy Smith/ ReelSEOin Content YouTube- 62 readers -
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