Viacom

Viacom Inc. (short for Video & Audio Communications) is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it was the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation (now 21st Century Fox). Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled in turn by billionaire Sumner Redstone. Redstone also holds, via National Amusements, a controlling stake in CBS Corporation.
Posts about Viacom
  • ‘Debunking the RFPs’: How Viacom’s data strategy upends assumptions

    … The way TV spots are bought and sold hasn’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Viacom and its advanced platform, Viacom Vantage, have been working to change that. Using a team of data scientists Viacom is digging into the audiences for some…

    Digidayin How To's- 19 readers -
  • First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns

    … At first glance, there’s little that sets Shaun McBride—a scruffy, charismatic former skateboarder who goes by the handle “Shonduras”—apart from the millions of other social media influencers enjoying the spoils of Internet fame. But in March, Viacom’s brand studio, Velocity, anointed McBride as a creative consultant, a move based largely on his…

    Digidayin How To's- 18 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … on Snapchat. Snapchat has previously reached similar agreements with Turner, NBCUniversal and Viacom. Snap Inc. vice president of content Nick Bell said in a release announcing the deal: Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama…

    David Cohen/ AllTwitter- 33 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … reigned supreme by earning a total of 58M views, 3.3M engagements and 4,103 uploads. By views, 15.2% of all VMAs coverage was focused on her. Instagram Video: Essential for Tentpole Events So, while broadcast ratings may have been down to record lows, digital views and engagements continues to increase across this tent-pole event for Viacom. Given…

    ReelSEOin Social- 30 readers -
  • The Fine Bros Backlash and the Problem with Licensing Video Content

    … it, declaring they have created trademarks and are licensing them out, they have thrown down the challenge to anyone trying to copycat their process and make a profit from it. They are not only protecting their assets, but they want people to know it. This has caused a huge outcry in the YouTube community, so much so that Reddit/Videos was forced…

    Andy Smith/ ReelSEOin Content YouTube- 62 readers -
Get the top posts daily into your mailbox!
More from around the web