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  • First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns

    … At first glance, there’s little that sets Shaun McBride—a scruffy, charismatic former skateboarder who goes by the handle “Shonduras”—apart from the millions of other social media influencers enjoying the spoils of Internet fame. But in March, Viacom’s brand studio, Velocity, anointed McBride as a creative consultant, a move based largely on his…

    Digidayin How To's- 18 readers -
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