Viant Inc. was a San Francisco-based Internet consulting firm, founded in April 1996, that became one of the most successful web consulting firms during the early stages of the Internet era.
Posts about Viant
  • CNN digital gm Andrew Morse: ‘Chasing scale is a fool’s errand’

    … It’s been a busy and productive week in Cannes for Andrew Morse, CNN’s executive vp and gm of CNN Digital Worldwide. It’s only his second year at the festival, and he’s been pleasantly surprised that it’s by no means the “crazy boondoggle” he thought it would be. “It still sort of is, because it’s in the south of France and people do some…

    Digiday- 9 readers -
  • Snapchat is everywhere and nowhere at Cannes

    … In a clear indication of how overboard people go at Cannes, there are, at last count, nine Snapchat geofilters in the vicinity of the Croisette. There’s a geofilter with this year’s festival tagline, “Thank You Creativity,” a couple different ones with the Cannes Lions logo, one that has used the logo to create a psychedelic, arrow-filled filter…

    Shareen Pathak/ Digiday- 8 readers -
  • ‘Are rebates paying for this?’: Confessions of Cannes

    … Talk to media and agency execs on their way to Cannes, and they’ll tell you that it’s really work. No, seriously, it’s hard work. Lots of meetings. Clients. Going to panels. Inspiration. Did I mention the meetings? Any Cannes veteran will tell you that while there’s truth that networking can take something out of you, Cannes is often one roving…

    Digiday- 7 readers -
  • The definitive Digiday guide to what’s in and out at Cannes this year

    … Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what…

    Shareen Pathak/ Digiday- 14 readers -
  • Ad tech has taken over Cannes with party yachts

    … Do not believe what you may have heard about ad tech losing its luster. For a festival of creativity, Cannes sure has a lot of ad tech companies on hand. Their presence is most conspicuous in Cannes Harbor, which has suddenly become glutted with yachts from media sellers, mostly from ad tech companies. Notable exceptions include MailOnline, which…

    Shareen Pathak/ Digiday- 10 readers -
  • News Corp to start making vertical video ads for clients

    … A year after Snapchat CEO Evan Spiegel went to Cannes to hype vertical video as the next big thing in video advertising, News Corp is embracing the format. At this year’s Cannes Lions advertising festival, the media giant launched its first vertical video advertising format. Now, advertisers will be able to buy and place vertical video ads across…

    Digiday- 14 readers -
  • Cannes Questionnaire: Harris Diamond has three breakfasts a day

    … It’s 10 a.m, and Harris Diamond is on his second breakfast. He has another to go after this one, the side-effect of being the business guy at a creative festival. (Another side-effect: Not being “allowed” in perennial favorite Gutter Bar, since that’s really just for the creatives.) As part of a series in which we talk to execs about how Cannes…

    Shareen Pathak/ Digiday- 8 readers -
  • Nike / Jordan Brand’s ad chief: ‘People are becoming immune to advertising’

    … Last year, Nike’s popular Jordan Brand won the Cannes Lions Titanium Grand Prix for the Re2pect campaign, though the brand’s global director of advertising Desmond Marzette wasn’t on hand to celebrate it. In fact, this year is his first Cannes ever. But he’s not staying for the duration: He’s already thinking of the location scouting for his next…

    Digiday- 22 readers -
  • Time Inc. Acquires Viant — Parent Company of MySpace

    … MySpace, that website you loved before Facebook and Twitter (but after Friendster) is still alive. The site has gone through a few refurbishments and is now mainly a content platform and network for artists. Time Inc. thought enough of the service to acquire Viant, the parent company of MySpace. Financial terms of the deal were not disclosed…

    Justin Lafferty/ AllTwitterin Social- 14 readers -
  • Is MySpace Making a Comeback?

    … to MySpace on Thursdays to collect Throwback Thursday photos. Tim Vanderhook, chief executive of Viant, MySpace’s parent company, notes that the company still has a large cache of user email addresses — 1 billion worldwide — and that Viant plans to use that data as part of an advertising strategy called \"The Advertising Cloud.\" Shields writes…

    Inside Facebookin Social- 17 readers -
  • Friday Round-Up: Twitter video ads, top trends and more

    … addresses in the U.S. Sure, some of those folks haven’t been active on MySpace in years, a fact Mr. Vanderhook acknowledged. But he believes MySpace’s pool of registered data can serve as the centerpiece of a major new cross-channel marketing initiative–something Viant is referring to as The Advertising Cloud. Keep that in mind if you haven’t deleted…

    Cynthia Boris/ Marketing Pilgrimin Social Content- 8 readers -
  • Myspace is Making a Comeback with 50M Monthly Visitors & 300M Video Views

    … investing in their ad tech, and claim their targeting beats out Facebook’s similar type of targeting through Atlas. Tim Vanderhook, the CEO of Myspace (and their parent company Viant), According to Mr. Vanderhook, Viant has lined up registration data from multiple online media companies to combine with the MySpace data (he won’t say which companies…

    Jennifer Slegg/ The SEM Postin Twitter- 22 readers -
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