Viant

Viant Inc. was a San Francisco-based Internet consulting firm, founded in April 1996, that became one of the most successful web consulting firms during the early stages of the Internet era.
Posts about Viant
  • The pulse of Cannes: People-based, brand safety and smaller crowds

    … Looking past the rosé and the spectacular backdrop of the South of France, the Cannes Lions remain a forum for the media, advertising and technology industries to have face-to-face, productive conversations that shape business and direct billions in ad spend. Cannes’ fabled extravagance only serves to inspire and enhance the creative atmosphere…

    Digiday- 20 readers -
  • CNN digital gm Andrew Morse: ‘Chasing scale is a fool’s errand’

    … It’s been a busy and productive week in Cannes for Andrew Morse, CNN’s executive vp and gm of CNN Digital Worldwide. It’s only his second year at the festival, and he’s been pleasantly surprised that it’s by no means the “crazy boondoggle” he thought it would be. “It still sort of is, because it’s in the south of France and people do some…

    Digiday- 9 readers -
  • The real winners of the 2016 Cannes Lions

    … The 2016 Cannes Lions is winding down. And while one more award ceremony remains, it’s long been known that the real action during the festival happens away from the Palais. It goes down in the hotels around the Croisette and at parties on beaches. It goes down, if you will, in the DM. As a nod to that reality, Digiday has compiled its own list…

    Shareen Pathak/ Digiday- 9 readers -
  • Snapchat is everywhere and nowhere at Cannes

    … In a clear indication of how overboard people go at Cannes, there are, at last count, nine Snapchat geofilters in the vicinity of the Croisette. There’s a geofilter with this year’s festival tagline, “Thank You Creativity,” a couple different ones with the Cannes Lions logo, one that has used the logo to create a psychedelic, arrow-filled filter…

    Shareen Pathak/ Digiday- 8 readers -
  • ‘Are rebates paying for this?’: Confessions of Cannes

    … Talk to media and agency execs on their way to Cannes, and they’ll tell you that it’s really work. No, seriously, it’s hard work. Lots of meetings. Clients. Going to panels. Inspiration. Did I mention the meetings? Any Cannes veteran will tell you that while there’s truth that networking can take something out of you, Cannes is often one roving…

    Digiday- 7 readers -
  • The definitive Digiday guide to what’s in and out at Cannes this year

    … Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what…

    Shareen Pathak/ Digiday- 16 readers -
  • Cannes Questionnaire: Piers Morgan on ad blocking and the extinction of newspapers

    … Mailonline.com’s U.S. editor-at-large Piers Morgan is feeling particularly jubilant when we sit down for an early morning coffee on the publisher’s gargantuan yacht in Cannes. The reason: he’s just found out he’s made it to the top of some “weird crush” list. Naturally, he doesn’t keep his eye glued on such things. “The only reason I even saw…

    Digiday- 9 readers -
  • Ad tech has taken over Cannes with party yachts

    … Do not believe what you may have heard about ad tech losing its luster. For a festival of creativity, Cannes sure has a lot of ad tech companies on hand. Their presence is most conspicuous in Cannes Harbor, which has suddenly become glutted with yachts from media sellers, mostly from ad tech companies. Notable exceptions include MailOnline, which…

    Shareen Pathak/ Digiday- 10 readers -
  • News Corp to start making vertical video ads for clients

    … for the vertical format. The Collective will be available to News Corp ad clients interested in the ad format. On the back of Snapchat, vertical video is becoming increasingly popular for publishers and advertisers looking to reach mobile users. While it’s not a completely new move for News Corp — The Wall Street Journal has been a Snapchat Discover publisher…

    Digiday- 14 readers -
  • Cannes Questionnaire: Harris Diamond has three breakfasts a day

    … It’s 10 a.m, and Harris Diamond is on his second breakfast. He has another to go after this one, the side-effect of being the business guy at a creative festival. (Another side-effect: Not being “allowed” in perennial favorite Gutter Bar, since that’s really just for the creatives.) As part of a series in which we talk to execs about how Cannes…

    Shareen Pathak/ Digiday- 8 readers -
  • Nike / Jordan Brand’s ad chief: ‘People are becoming immune to advertising’

    … Last year, Nike’s popular Jordan Brand won the Cannes Lions Titanium Grand Prix for the Re2pect campaign, though the brand’s global director of advertising Desmond Marzette wasn’t on hand to celebrate it. In fact, this year is his first Cannes ever. But he’s not staying for the duration: He’s already thinking of the location scouting for his next…

    Digiday- 24 readers -
  • Time Inc. Acquires Viant — Parent Company of MySpace

    …. MySpace was acquired by Viant’s Specific Media from News Corp. (at a $545 million loss) in 2011 and The Wall Street Journal wrote in Jan. 2015 that MySpace still had a respectable 50 million monthly active users. Still, the acquisition announced today was not exactly about MySpace. Time Inc. is excited about Viant’s marketing platform. The Viant…

    Justin Lafferty/ AllTwitterin Social- 15 readers -
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