• Top Ten Takeaways and Insights From #NewFronts2017

    …, I believe that I’m in a fairly solid position to select the top 10 takeaways from the 10-day marketplace. Now, what follows isn’t “all the news that’s fit to print.” But, hopefully this article does contain strategic insights, critical data, and trends in the digital video marketing business. That’s always been my objective. So, without further…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 19 readers -
  • Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

    Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry May 5, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon? (Bloomberg) A recent acquisition spree including Jet.

    Street Fight- 20 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 31 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon…

    Greg Jarboe/ ReelSEOin Social YouTube- 32 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … GrubHub to reach younger demographics, but also to build loyalty and increase the lifetime value of those customers. Engage with consumers to improve customer service Poor customer service is the easiest way to break customer loyalty. 89 percent of consumers have stopped doing business with a company after experiencing poor customer service…

    Inside Facebook- 27 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … Recently, an old acquaintance of mine wrote an opinion piece in The Boston Globe on climate change, with the assertion that “global warming is not a future threat — it’s the present reality, a menace not to our grandchildren but to our present civilizations". Video creators are also joining the discussion around climate change, highlighting…

    Greg Jarboe/ ReelSEOin Social YouTube- 35 readers -
  • ‘How Snapchat Built a Business by Confusing Olds’ and 4 Other Stories You Should Read

    … is terrified of pissing off the corporate sponsors that fund its massive internal ad agency. No wonder everyone makes fun of them. Bloomberg: How Snapchat Built a Business By Confusing Olds Selected by Jordan Teicher, senior editor After reading this feature on Snapchat’s advertising prospects, I’m convinced that nobody in the ad industry really knows how…

    The Content Strategistin How To's- 19 readers -
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