• Real vs Fake News: Which One Is Winning in the World of Online Video?

    … If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon…

    Greg Jarboe/ ReelSEOin Social YouTube- 20 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 22 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … over 6 million views and 270K engagements. The most-viewed video on Instagram about climate change is “Earth Day Video of the Day!”. Uploaded by GoPro on April 22, 2015, this Instavid has 689K views and 229K engagements. Finally, the most-viewed video on Vine about climate change is “Due to nuclear concerns & climate change, scientists moved…

    Greg Jarboe/ ReelSEOin Social YouTube- 30 readers -
  • RoboEditor: The Strange New Editorial Machine You Need to Become

    ….” This stuff is fairly obvious. I’m far from the first person to suggest that editors train themselves to think like this, and there is an army of these young editors being incubated at fast-growing digital media companies like Vox, BuzzFeed, Mashable, and Vice, which have combined to add more than 5,000 new editorial jobs over the past several years. These…

    The Content Strategistin Social- 25 readers -
  • VICE News: Using Social Video to Target and Engage Millennials

    … network of advertorial sites. But, I’m shocked, shocked to find is that one of the youth media company’s top properties is VICE News. That’s right, who would have guessed that one of the topics Millennials are most interested in is news! (Actually, the Pew Research Center recently reported that 61% of online Millennials get political news on Facebook…

    Greg Jarboe/ ReelSEOin Social Twitter YouTube- 37 readers -
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