• 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 19 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … Recently, an old acquaintance of mine wrote an opinion piece in The Boston Globe on climate change, with the assertion that “global warming is not a future threat — it’s the present reality, a menace not to our grandchildren but to our present civilizations". Video creators are also joining the discussion around climate change, highlighting…

    Greg Jarboe/ ReelSEOin Social YouTube- 27 readers -
  • ‘How Snapchat Built a Business by Confusing Olds’ and 4 Other Stories You Should Read

    … puppets in Larry Page’s game? Whatever you do, just don’t Google the answers. The Washington Post: Vice Media goes gonzo on the news. Advertisers may be a different story. Selected by Dillon Baker, associate editor Over the weekend, I watched a Vice documentary for the first time. Actually, I watched three. The first two were part of the company’s new…

    The Content Strategistin How To's- 19 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Tribun News – Makassar, Tribun News – Sumsel Malaysia: Astro AWANI, Berita Harian, China Press, Harian Metro, Malaysiakini, New Straits Times, Oriental Daily News Malaysia, Sin Chew Daily, The Star Online Myanmar: Duwun New Zealand: Fairfax New Zealand, NZM Philippines: ABS-CBN News, GMA Network, GMA News,, Rappler Singapore…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • RoboEditor: The Strange New Editorial Machine You Need to Become

    …, there’s one obvious takeaway. We need to become a very specific creature: half editor, half data scientist—someone whose data analysis skills fuse seamlessly with editorial judgment. Like RoboCop, but with more creativity and less killing. It isn’t just a matter of being analytically literate. Understanding your dashboard in Google Analytics…

    The Content Strategistin Social- 24 readers -
  • VICE News: Using Social Video to Target and Engage Millennials

    … on VICE News is real. For example, the most popular video on the VICE News channel on YouTube is entitled, “The Islamic State (Full Length).” Published on Aug. 14, 2014, this news video has more than 7.4 million views despite being 42 minutes and 31 seconds long. One of the most recent videos on the VICE News channel on YouTube is entitled, “Why…

    Greg Jarboe/ ReelSEOin Social Twitter YouTube- 35 readers -
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