Vice

  • Top Ten Takeaways and Insights From #NewFronts2017

    … This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 25 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … projects like that one. Here’s another hint that was made “bigly” in March: Twitter’s vice president of global revenue and operations, Matthew Derella, told Ken Yeung of VentureBeat that it will be showcasing new original content and live programming for the 2017 season at its first ever Digital Content NewFronts event. What exactly Twitter will reveal…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 38 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some…

    Greg Jarboe/ ReelSEOin Social YouTube- 35 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … an expert on new technology. If agencies don’t rethink their branded content practices, we may see similar takeovers in content marketing. When Vice launched in 1994, the culture platform was nothing more than a print magazine giving voice to music and cultural trends not covered elsewhere. It wasn’t until 2006 that the outlet began experimenting…

    Aaron Orendorff/ The Content Strategist- 19 readers -
  • This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

    … A few days ago, I was on the phone with a marketer from a popular appliance company when I heard an unusual request: “We want to sound like Vice.” As a content strategist at Contently, I hear this type of editorial ambition all the time: Brand X wants to be like Vice, Vox, The New York Times. Brands now understand that the voice and tone…

    The Content Strategist- 20 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 27 readers -
  • Twitter Moments Now Supports Audio Cards From SoundCloud

    … Twitter Moments just got a bit more musical, as tweets with audio cards from SoundCloud are now supported. Audio content, including entire playlists, can now be easily shared, and The Next Web pointed out that early adopters include Vice’s Thump and Stereogum. SoundCloud announced the new Twitter Moments feature in a blog post: The millions…

    David Cohen/ AllTwitterin Social Twitter- 13 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … over 6 million views and 270K engagements. The most-viewed video on Instagram about climate change is “Earth Day Video of the Day!”. Uploaded by GoPro on April 22, 2015, this Instavid has 689K views and 229K engagements. Finally, the most-viewed video on Vine about climate change is “Due to nuclear concerns & climate change, scientists moved…

    Greg Jarboe/ ReelSEOin Social YouTube- 40 readers -
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