Vice

  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 14 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … the issue and its consequences to viewers around the world. According to Tubular, 41,500 creators have made 596 million videos about climate change. And these videos have 596 million views and 21 million engagements, giving them an average of 6,373 views per video and an engagement rate of 3.5%. And it's Facebook Video and YouTube that are driving…

    Greg Jarboe/ ReelSEOin Social YouTube- 20 readers -
  • ‘How Snapchat Built a Business by Confusing Olds’ and 4 Other Stories You Should Read

    … puppets in Larry Page’s game? Whatever you do, just don’t Google the answers. The Washington Post: Vice Media goes gonzo on the news. Advertisers may be a different story. Selected by Dillon Baker, associate editor Over the weekend, I watched a Vice documentary for the first time. Actually, I watched three. The first two were part of the company’s new…

    The Content Strategistin How To's- 14 readers -
  • RoboEditor: The Strange New Editorial Machine You Need to Become

    … or Chartbeat or (shameless plug) Contently is a solid start, but you still need to reach a more sophisticated level. You need to get into the habit of digging deep into key audience metrics—like how and where things are being shared, the average finish percentage of each piece, email rate conversion, etc.—and then immediately brainstorming ideas…

    The Content Strategistin Social- 23 readers -
  • VICE News: Using Social Video to Target and Engage Millennials

    … audience is 18-34 years old. Engaged audience demographics for VICE News YouTube channel. (Data via Tubular) And, according to Tubular data, VICE News also has 571 videos, 50.3 million views, and 1.4 million followers on Facebook; 445,000 followers on Twitter; 40 videos, 107,000 views, and 189,000 followers on Instagram; and 46 videos, 5.9 million…

    Greg Jarboe/ ReelSEOin Social Twitter YouTube- 32 readers -
  • Quiz: What Media Company Are You?

    … They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway. The post Quiz: What Media Company Are You? appeared first on The Content Strategist…

    Dillon Baker/ The Content Strategist- 5 readers -
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