• 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 12 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … the minute hand of the #DoomsdayClock forward for the first time in three years.” Uploaded by Mashable on Jan. 22, 2015, this Vine has 683K views and 4K engagements. YouTube Encourages Discussion Around Climate Change In November 2015, the Official YouTube Blog encouraged the YouTube community to join the discussion by uploading their own videos…

    Greg Jarboe/ ReelSEOin Social YouTube- 18 readers -
  • ‘How Snapchat Built a Business by Confusing Olds’ and 4 Other Stories You Should Read

    … puppets in Larry Page’s game? Whatever you do, just don’t Google the answers. The Washington Post: Vice Media goes gonzo on the news. Advertisers may be a different story. Selected by Dillon Baker, associate editor Over the weekend, I watched a Vice documentary for the first time. Actually, I watched three. The first two were part of the company’s new…

    The Content Strategistin How To's- 13 readers -
  • Facebook Extends Instant Articles to All Android Users

    … Mexico: Aristegui Noticias, Azteca Noticias, Cultura Colectiva, iMujer, SDP Noticias Peru: America TV, Diario Correo, El Comercio Puerto Rico: El Nuevo Dia, Primera Hora North America Canada: Chatelaine, Diply, The Huffington Post Canada, Journal de Montreal, Maclean’s, Sportsnet, The Canadian Press, TVA Nouvelles U.S.: 12Tomatoes, ABC News…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • RoboEditor: The Strange New Editorial Machine You Need to Become

    … or Chartbeat or (shameless plug) Contently is a solid start, but you still need to reach a more sophisticated level. You need to get into the habit of digging deep into key audience metrics—like how and where things are being shared, the average finish percentage of each piece, email rate conversion, etc.—and then immediately brainstorming ideas…

    The Content Strategistin Social- 22 readers -
  • VICE News: Using Social Video to Target and Engage Millennials

    … How @VICENews is Reaching and Engaging Millennials With Social VideoVICE News on YouTube: 80 percent of Audience Under is Under 34 Years Old Believe it or not, VICE, one of the edgiest media brands in the world, was first launched in 1994 as a “punk zine”. Since then, it has since expanded into a leading global youth media company with bureaus…

    Greg Jarboe/ ReelSEOin Social Twitter YouTube- 31 readers -
  • Quiz: What Media Company Are You?

    … They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway. The post Quiz: What Media Company Are You? appeared first on The Content Strategist…

    Dillon Baker/ The Content Strategist- 5 readers -
Get the top posts daily into your mailbox!
More from around the web