Vice

  • Top Ten Takeaways and Insights From #NewFronts2017

    … (and the highest daily usage among all digital screens over this same time). Chris Kuist, the Senior Vice President of Research and Impact at the IAB, told luncheon attendees, “Streaming Enabled TVs have changed the way Americans watch television.” #9 They are world famous on YouTube. Both traditional celebs and “internet-famous” YouTube creators…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 24 readers -
  • Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding

    … for Town Hall Thursday. Digiday editors and Digiday+ members spent an hour discussing with Vogel why the publisher shifted its focus and brand, living under the duopoly and the limits of influencers. Vice Balances Brand Safety with Editorial Autonomy (AdExchanger) For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. Get Street Fight Daily in your inbox! Subscribe to our newsletter. …

    Street Fight- 23 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …, offensive and derogatory content.” So, you can bet dollars to donuts that brands and media buyers will get an update on Google’s commitment to improve its brand safety controls at YouTube Brandcast on Thursday, May 4. And fifth, the latest IAB Internet Advertising Revenue Report, which was released in April, revealed that video revenue on mobile…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 37 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon…

    Greg Jarboe/ ReelSEOin Social YouTube- 34 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … an expert on new technology. If agencies don’t rethink their branded content practices, we may see similar takeovers in content marketing. When Vice launched in 1994, the culture platform was nothing more than a print magazine giving voice to music and cultural trends not covered elsewhere. It wasn’t until 2006 that the outlet began experimenting…

    Aaron Orendorff/ The Content Strategist- 16 readers -
  • This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

    … they offer. For instance, a company that sells insurance may want to sound like a notoriously colloquial political mag. When that dissonance shows up, brand marketers need to be able to give guidance to their creative teams. Especially when working with freelancers who write for a variety of publications, it is crucial to prep creatives…

    The Content Strategist- 20 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 27 readers -
  • Twitter Moments Now Supports Audio Cards From SoundCloud

    … Twitter Moments just got a bit more musical, as tweets with audio cards from SoundCloud are now supported. Audio content, including entire playlists, can now be easily shared, and The Next Web pointed out that early adopters include Vice’s Thump and Stereogum. SoundCloud announced the new Twitter Moments feature in a blog post: The millions…

    David Cohen/ AllTwitterin Social Twitter- 13 readers -
  • Is Facebook Video the New Platform for Climate Change Discussion?

    … Recently, an old acquaintance of mine wrote an opinion piece in The Boston Globe on climate change, with the assertion that “global warming is not a future threat — it’s the present reality, a menace not to our grandchildren but to our present civilizations". Video creators are also joining the discussion around climate change, highlighting…

    Greg Jarboe/ ReelSEOin Social YouTube- 40 readers -
Get the top posts daily into your mailbox!