• The 8 Characteristics of a “V”ery Good Brand

    … enthusiasts. Vicinity – Who are the competitors that surround you? What industry are you in? Most companies are serving a specific industry and being branded both distinctively but also aligned with the industry is extremely important. There are disruptors, for sure… but for the most part, you do want to appear trustworthy and viable to your peers…

    Douglas Karr/ Marketing Technology Blog- 18 readers -