Vicki Molina-Estolano

  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … content. Respondents said both platforms “fulfill their need for fun and discovery,” but fun was defined as encountering the unexpected on Instagram, and as humor on Facebook. Facebook IQ researcher Vicki Molina-Estolano, the lead on this report, offered more details in a blog post, and highlights follow: Maybe it’s our proximity to Napa…

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