Victoria'S Secret Fashion Show

  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

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  • How Social Channels Teach Businesses the New Rules of Video

    … to hold viewers’ attention without being skipped. Viewers also love to see behind-the-scenes footage of an event, video or photo shoot. The Victoria’s Secret Fashion Show famously took advantage of the instant gratification of Snapchat by posting live video interviews from all the models backstage. This raw footage appeals to fans as it makes them…

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