Victoria'S Secret Fashion Show

  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … and gone. More recently, you could almost blink and miss the hype and fade-out of Meerkat as it was compromised by larger players with built-in audiences. But why now are the “big internet companies” pushing live streaming with such vigor? Why is live video so hot right now? The rise of DVRs, time-shifted TV, “Netflix and chill” and more has led…

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  • How Social Channels Teach Businesses the New Rules of Video

    … to hold viewers’ attention without being skipped. Viewers also love to see behind-the-scenes footage of an event, video or photo shoot. The Victoria’s Secret Fashion Show famously took advantage of the instant gratification of Snapchat by posting live video interviews from all the models backstage. This raw footage appeals to fans as it makes them…

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