Victoria'S Secret Fashion Show

  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … video is making the world more real-time than ever before. Live video has a long history We have had live streaming over the internet for more than a decade in various forms. Mark Cuban’s Broadcast.com stream of the Victoria’s Secret Fashion Show in 1999 was a watershed event (albeit a very slow-rendering one). Justin.TV, UStream and more have come…

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  • How Social Channels Teach Businesses the New Rules of Video

    … to hold viewers’ attention without being skipped. Viewers also love to see behind-the-scenes footage of an event, video or photo shoot. The Victoria’s Secret Fashion Show famously took advantage of the instant gratification of Snapchat by posting live video interviews from all the models backstage. This raw footage appeals to fans as it makes them…

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