Victoria'S Secret Fashion Show

  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … and gone. More recently, you could almost blink and miss the hype and fade-out of Meerkat as it was compromised by larger players with built-in audiences. But why now are the “big internet companies” pushing live streaming with such vigor? Why is live video so hot right now? The rise of DVRs, time-shifted TV, “Netflix and chill” and more has led…

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  • How Social Channels Teach Businesses the New Rules of Video

    …- and-coming social media star to major publishers like ESPN, Cosmopolitan and BuzzFeed to brands like J. Crew and Coca-Cola. As Mary Meeker’s 2016 Internet Trends Report showed, video usage continues to rise, with Generation Z communicating primarily via images (live, moving, and still) versus text The change to consumer expectations driven by social…

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