• Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

    Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video? Well then damn—we don’t have any time to waste.

    Joe Lazauskas/ The Content Strategist- 13 readers -
  • IAB: Mobile is now more than half of all digital ad revenues

    Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent of all digital revenue.

    Ginny Marvin/ Marketing Land- 14 readers -
  • Google trying TV ad buying again with DoubleClick Bid Manager

    … advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way,” wrote Rany Ng, director, project management at Google in the blog post announcing the test. What’s unclear is what kinds of inventory and audiences broadcasters will make available to Google. On measurement, DBM will offer impact…

    Ginny Marvin/ Marketing Landin Google- 18 readers -
  • 5 Experts Share Their Top Advice for Creating VR Content

    … Innovation, Accenture Interactive) 2. You can’t shoot VR content like traditional video John Pattyson (Executive Producer, Immersive Media) 3. Strive to transport the user into the story Megan Summers (Global Head of Production, Facebook) 4. “Sound” in VR tells users where to look Jason Beauregard (Head of Studio, VaynerMedia) 5. Everyone involved…

    The Content Strategistin Content- 18 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms…

    Marketing Land- 16 readers -
  • In-stream video ads have arrived on Twitter

    … is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Marketing Landin Social Twitter- 13 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter…

    Nanigansin Social- 14 readers -
  • The Future of Video Marketing Is Now: The Case For Interactive Video

    …” mindset that led Henry Ford to manufacture cars rather than think of a way to make horses faster. This logic can be applied to anything. Take video marketing, for example. Videos give brands incredible results – the kind they can’t get with other content. But the problem is, everybody knows that by now. To differentiate yourself, you need…

    Jeffbullas's Blog- 13 readers -
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