Video Ad

  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … troops couldn’t be home for Super Bowl LI, so we brought home to them,” which had 99,200 total engagements at last count. If you look at engagement rate, which the number of engagements divided by the number of views, you get different results, once again. The top Super Bowl video ad – with an engagement rate 3.0x greater than average…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 22 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede - Extended Cut.” The folks at Tubular Labs provided me with data on the number of views…

    Greg Jarboe/ ReelSEOin YouTube- 25 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 28 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 17 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … use of production resource as companies can create short-form clips from one piece of longer content for a variety of purposes and platforms. For example, Time, Inc. just announced the People / Entertainment Weekly Network, an ad-supported over-the-top (OTT) video channel serving up long-form content consistent with the two publishing brands. #10…

    Greg Jarboe/ ReelSEOin Social Facebook- 20 readers -
  • How to Optimize Your Mobile Social Media Ads

    … social media ads for mobile. #1: Use Simple Copy and Bold Imagery Advertising on mobile means that people will view your ads on a much smaller screen than a desktop monitor. Because of this, you need to make sure your ads are still visible and carry the same impact when viewed on mobile devices. Ads for desktop have the screen space to contain…

    Social Media Examinerin Social How To's- 17 readers -
  • 7 Tips for a Successful Snapchat Video Marketing Campaign

    … receives 8 billion mobile video views a day, rivaling Facebook. That’s a ton of content being shared on an app that some marketers still aren’t sure how to capitalize on. Getting the user from a Snap-to-sale and increasing social media engagement should be your main priorities, but how? Since Snapchat is all about sharing quick moments and chatting…

    ReelSEOin Social- 22 readers -
Get the top posts daily into your mailbox!