Video Ad

  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … in the first three days. However, I also looked at Tubular Labs data for engagements and saw some different results. In first place, with 135,000 total engagements (likes, shares, and comments) at last count is the Facebook version of “Watch the Official Cleaner of Super Bowl LI get dirty in his sexy new Super Bowl ad.” It is followed by “ICYMI: These…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 15 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    …), February accounted for nearly 30% of the total new channel subscribers the year each ad was released. Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice's “The Man Your Man Could Smell Like” (2010), Ram Trucks’ "Farmer" (2013) and GoPro and Red Bull’s “Red…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 23 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 17 readers -
  • How to Optimize Your Mobile Social Media Ads

    … exactly what Home Depot wants: applying for a job. Mobile ads require landing pages that are designed with mobile in mind. To ensure that people follow through on your desired action, make sure they’re driven to a web page that is relevant to your ad and is easy for them to view and navigate on their mobile device. #3: Explore Mobile-Friendly Video…

    Social Media Examinerin Social How To's- 14 readers -
  • 7 Tips for a Successful Snapchat Video Marketing Campaign

    … receives 8 billion mobile video views a day, rivaling Facebook. That’s a ton of content being shared on an app that some marketers still aren’t sure how to capitalize on. Getting the user from a Snap-to-sale and increasing social media engagement should be your main priorities, but how? Since Snapchat is all about sharing quick moments and chatting…

    ReelSEOin Social- 19 readers -
  • Meet The Brands Who Broke Into the Mainstream with YouTube

    … marketing shook the ad industry to its core. That’s because 2015 saw online video rise to account for 50% of all mobile traffic. It was also the year YouTube posted the awe-inspiring figure of 40 billion all-time views for branded content. That means video marketing has gone from a trend to a bona fide phenomenon, one that will set the pace…

    ReelSEOin Social EMail Content YouTube- 17 readers -
  • Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

    … A number of organizations announced which Super Bowl 50 ad had “won” this year less than 24 hours after the “Big Game” ended on Sunday, Feb. 7, 2016. Why the rush to judgement? Well, as the chart below illustrates, the Monday after the Super Bowl is when views spike for Super Bowl Commercials. But video marketers know that the competition…

    Greg Jarboe/ ReelSEOin Google Facebook YouTube- 34 readers -
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