Video Ad

  • Adobe Digital Insights: The State of the Digital Union 2017

    … advertising… it continues to work for advertisers. The holy grail for marketers is to develop content that’s appreciated, valued, and promoted in a manner that’s fully pleasing to their prospects. Unified Customer Experiences – continue to increase in importance as customers seek to engage with brands in a manner they appreciate. And it works…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

    Digital Content NewFronts 2017 will be held in New York City from Monday, May 1st through Friday, May 12th, and I’m going for pretty much the same reason that other people are finally flocking to see the Ringling Bros. and Barnum & Bailey Circus. I want to see it before the Greatest Show on Earth comes to an end next month. I’m serious.

    Greg Jarboe/ ReelSEO- 31 readers -
  • Memo to Big Brands: Declare Victory and Advertise on YouTube Again

    … of individuals who saw an ad. Okay, that’s a good KPI. And when it comes to AdWords for video, “watch time” is how many seconds are spent with an ad in total and on average. Hey, video marketers already know that “watch time” is YouTube’s most important ranking factor, so it will be helpful if it becomes a KPI for advertisers, too. And “audibility…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 35 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

    Greg Jarboe/ ReelSEO- 31 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … asked, “How many people would watch a brand’s video ad online if it wasn’t a Super Bowl commercial on TV?” Super Bowl Commercials on TV vs Online It’s not clear that everyone who watches TV viewer is paying attention to the commercials. According to Google’s Consumer Barometer, 52% of people use their connected devices (smartphones, computers…

    Greg Jarboe/ ReelSEOin YouTube- 47 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 33 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 30 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … use of production resource as companies can create short-form clips from one piece of longer content for a variety of purposes and platforms. For example, Time, Inc. just announced the People / Entertainment Weekly Network, an ad-supported over-the-top (OTT) video channel serving up long-form content consistent with the two publishing brands. #10…

    Greg Jarboe/ ReelSEOin Social Facebook- 26 readers -
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