Video Ad

  • Memo to Big Brands: Declare Victory and Advertise on YouTube Again

    … of individuals who saw an ad. Okay, that’s a good KPI. And when it comes to AdWords for video, “watch time” is how many seconds are spent with an ad in total and on average. Hey, video marketers already know that “watch time” is YouTube’s most important ranking factor, so it will be helpful if it becomes a KPI for advertisers, too. And “audibility…

    Greg Jarboe/ ReelSEOin Social Google YouTube- 23 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … troops couldn’t be home for Super Bowl LI, so we brought home to them,” which had 99,200 total engagements at last count. If you look at engagement rate, which the number of engagements divided by the number of views, you get different results, once again. The top Super Bowl video ad – with an engagement rate 3.0x greater than average…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 24 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … asked, “How many people would watch a brand’s video ad online if it wasn’t a Super Bowl commercial on TV?” Super Bowl Commercials on TV vs Online It’s not clear that everyone who watches TV viewer is paying attention to the commercials. According to Google’s Consumer Barometer, 52% of people use their connected devices (smartphones, computers…

    Greg Jarboe/ ReelSEOin YouTube- 27 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … high levels of engagement. (The one with the dog eating the family’s dinner.) Use Calls-to-Action: Whether they are URLs or hashtags, brands and agencies should be sure to include CTA’s in their video ads. Like TVs spots, video pre-rolls can increase awareness. But, including CTA’s in video ads can also generate increases in lower-funnel metrics…

    Greg Jarboe/ ReelSEOin Facebook- 28 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 17 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 22 readers -
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