Video Ads

    • A New Perspective For YouTube Advertising

      July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have contributed to makin ...

      PPC Heroin Social Paid Search Display YouTube- 8 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … to speak to their audience with their ads. Macy’s uses a video ad to show off its summer clothing collection in an action-packed montage. The light-hearted attitude and bright colors in the video convey a message that matches viewers’ summertime mindset, making it easy to associate Macy’s clothing and accessories as seasonal essentials. Old Navy…

    Nanigansin Social- 9 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter…

    Nanigansin Social- 16 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    …. However, as a Facebook user, I feel there is room for improvement. Facebook’s new mid-roll ads can currently only be added to videos longer than 90 seconds. The ad can trigger after 20 seconds and then is limited to 15 seconds in length. There has been some concern that the new ad format will cause engagement to drop off post-ad, and in my opinion…

    PPC Heroin Social Facebook- 19 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    … content on Facebook, YouTube and other social media sites. We see a trend of video content being consumed at a rate much faster than any text, or images that are shared. We all know that Facebook has been working to keep themselves on a competitive level for Social and Search advertising, and recently Facebook began testing “mid-roll” ads…

    PPC Heroin Social Facebook- 13 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work…

    PPC Heroin Social Facebook Twitter- 24 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 45 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 29 readers -
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