Video Ads

  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 17 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 19 readers -
  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    …: For many advertisers, extending Facebook campaigns to Audience Network can lead to a more efficient overall campaign. On average, these advertisers see a 12 percent increase in conversions for website campaigns and a 17 percent increase in installs for mobile application campaigns. Visa is one such company—it successfully promoted awareness…

    David Cohen/ AllFacebookin Social- 15 readers -
  • Facebook Journalism Project: A Complete Guide

    … and engineering teams so that we can build together from the early stages of the product development process. We want to work with partners to evolve our current formats—Facebook Live, 360 video, Instant Articles, etc.—to better suit their needs and work with them on building entirely new ones. For example, we’ve heard from editors that they want…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • How Instagram Users Shop for Tech Products

    … the general U.S. population. Among that group, 69 percent said they use their smartphones to purchase products more frequently than they did in the past. Nearly one-half of respondents who bought electronics did so online, and one-quarter of that group did so via their smartphones. Instagram also found that: 56 percent of users who follow tech…

    David Cohen/ AllTwitterin Social Facebook How To's- 14 readers -
  • Facebook Extends Auto-Captioning to Videos From Pages

    … By David Cohen on Jan. 4, 2017 - 11:40 AM Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. Josh Constine of TechCrunch shared the screenshots below, and Facebook confirmed to Constine that the feature’s rollout began to U.S. English…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 26 readers -
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