Video Ads

    • Making The Case For A Video First Facebook Strategy

      http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 27, 2017 According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% i ...

      PPC Heroin Social Facebook- 13 readers -
  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    …-first shoppers from 2015 to 2016 holiday season This trend shows all signs of continuing during the 2017 season as well. With smartphones and tablets playing such a huge role in holiday shopping, it’s essential that marketers equip their advertising campaigns to reach audiences on mobile devices. Try out the following tips for a profitable and merry…

    Nanigansin Retargeting- 15 readers -
  • A New Perspective For YouTube Advertising

    July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have contributed to makin ...

    PPC Hero- 14 readers -
  • Clipcentric: Rich Media and Video Ad Creative Management

    … include in-banner, expandable, floating, and wallpaper ads built for mobile, tablet, desktop, in-app, HTML5 and video platforms. Clipcentric removes the cost and complexity barriers typically associated with rich media and video advertising production, allowing our clients to quickly produce dynamic and compelling rich display advertisements…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … positioned to win over audiences with their ads. In fact, during Memorial Day weekend (the unofficial start of summer in the U.S.) CPMs rose 17%. How can you craft ads that stand out during the competitive summer months? Follow the lead of these retailers with ads that drive sales all season long. Fab finds products that fit together Carousel ads group…

    Nanigansin Social- 11 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    …-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies that are helping these four brands grow purchases and revenue. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless…

    Nanigansin Social- 16 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    …, this is a valid fear. The question I pose isn’t if video ads should be used, but rather, is 20 seconds the correct start time for an ad? If I am judging off similar video ad platforms and my own preferences, it may cause more users to abandon the content they were trying to watch in the first place. Mid-Roll Ad about to start – The Dodo…

    PPC Heroin Social Facebook- 19 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    … February 24, 2017 It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live…

    PPC Heroin Social Facebook- 13 readers -
  • 2017: The Year You Launch Your Video Ads

    … February 15, 2017 I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY…

    PPC Heroin Social Paid Search Facebook YouTube- 25 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 51 readers -
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