Video Ads

    • Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

      Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement April 10, 2017 by David Card Leave a Comment Filed Under: Commentary Two studies released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. As mobile consumes an increasing share of digital marketing, both studies point to the ne ...

      Street Fightin Mobile- 24 readers -
    • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

      This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016.

      Nanigansin Social- 12 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    …. However, as a Facebook user, I feel there is room for improvement. Facebook’s new mid-roll ads can currently only be added to videos longer than 90 seconds. The ad can trigger after 20 seconds and then is limited to 15 seconds in length. There has been some concern that the new ad format will cause engagement to drop off post-ad, and in my opinion…

    PPC Heroin Social Facebook- 15 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    … content on Facebook, YouTube and other social media sites. We see a trend of video content being consumed at a rate much faster than any text, or images that are shared. We all know that Facebook has been working to keep themselves on a competitive level for Social and Search advertising, and recently Facebook began testing “mid-roll” ads…

    PPC Heroin Social Facebook- 12 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work…

    PPC Heroin Social Facebook Twitter- 13 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 22 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 23 readers -
  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    … by beverage company Innocent Drinks raised brand awareness by over 20 percent. Finally, Facebook said it added new global publisher partners to Facebook Audience Network, including: BBM (Indonesia) BitMango (South Korea) ETToday (Taiwan) Focus Online (Germany) India Today Group (India) Daily Mirror (U.K.) Univision (U.S.) Wenner Media (U.S.) The Washington Post (U.S.) Readers: What are your thoughts on the latest updates from Facebook Audience Network? …

    David Cohen/ AllFacebookin Social- 16 readers -
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