Video Ads

  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … for more than 80% of all consumer internet traffic by 2020 (CISCO) 84% of consumers have been convinced to make a purchase after watching a brand’s video (Wyzowl) We recently concluded a multi-channel video ads campaign on Facebook and Twitter. This blog will walk you through the campaign’s results and learnings. Facebook And Twitter Campaign Overview…

    PPC Heroin Social Facebook Twitter- 11 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Be Seen on Every Screen: 6 Best Practices for Advertising on TV and Social Media

    … The biggest day in TV advertising is almost here! With 30-second ads during the 2017 Super Bowl broadcast selling for $5 million, reaching audiences during the big game may only seem like an option for the largest advertisers. However, TV and ads on social platforms like Facebook, Instagram and Twitter are not mutually exclusive. In fact, over…

    Nanigansin Social- 17 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven…

    Inside Facebookin Affiliate- 19 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 20 readers -
  • Facebook Journalism Project: A Complete Guide

    … on Facebook. Available for both individual live and regular public videos, these metrics will include total minutes viewed, total number of views and total engagement (reactions, comments and shares). People will also be able to see aggregated insights for all the videos they post on their profile over seven-, 30- and 60-day periods, including the total…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 16 readers -
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