Video Ads

  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter…

    Nanigansin Social- 15 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    …, this is a valid fear. The question I pose isn’t if video ads should be used, but rather, is 20 seconds the correct start time for an ad? If I am judging off similar video ad platforms and my own preferences, it may cause more users to abandon the content they were trying to watch in the first place. Mid-Roll Ad about to start – The Dodo…

    PPC Heroin Social Facebook- 16 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    … content on Facebook, YouTube and other social media sites. We see a trend of video content being consumed at a rate much faster than any text, or images that are shared. We all know that Facebook has been working to keep themselves on a competitive level for Social and Search advertising, and recently Facebook began testing “mid-roll” ads…

    PPC Heroin Social Facebook- 12 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work…

    PPC Heroin Social Facebook Twitter- 17 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization. Advertisers depend on Vungle’s creative optimization…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 25 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 28 readers -
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