Video Ads

    • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

      The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile-first shoppers from 2015 to 2016 hol ...

      Nanigansin Retargeting- 13 readers -
  • A New Perspective For YouTube Advertising

    …, pay for it, and report on it. In reality, though, we should be thinking about YouTube and other video ads the way we do print and television advertising: we may not be able to directly measure impact the way we can with other channels, but if we note that business picks up while video is running and falls when video is stopped, we can pretty…

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • Clipcentric: Rich Media and Video Ad Creative Management

    … include in-banner, expandable, floating, and wallpaper ads built for mobile, tablet, desktop, in-app, HTML5 and video platforms. Clipcentric removes the cost and complexity barriers typically associated with rich media and video advertising production, allowing our clients to quickly produce dynamic and compelling rich display advertisements…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already…

    Nanigansin Social- 10 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    …-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies that are helping these four brands grow purchases and revenue. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless…

    Nanigansin Social- 16 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    …, this is a valid fear. The question I pose isn’t if video ads should be used, but rather, is 20 seconds the correct start time for an ad? If I am judging off similar video ad platforms and my own preferences, it may cause more users to abandon the content they were trying to watch in the first place. Mid-Roll Ad about to start – The Dodo…

    PPC Heroin Social Facebook- 19 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    … content on Facebook, YouTube and other social media sites. We see a trend of video content being consumed at a rate much faster than any text, or images that are shared. We all know that Facebook has been working to keep themselves on a competitive level for Social and Search advertising, and recently Facebook began testing “mid-roll” ads…

    PPC Heroin Social Facebook- 13 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work…

    PPC Heroin Social Facebook Twitter- 25 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization. Advertisers depend on Vungle’s creative optimization…

    Douglas Karr/ Marketing Technology Blog- 49 readers -
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