Video Ads

  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    …: For many advertisers, extending Facebook campaigns to Audience Network can lead to a more efficient overall campaign. On average, these advertisers see a 12 percent increase in conversions for website campaigns and a 17 percent increase in installs for mobile application campaigns. Visa is one such company—it successfully promoted awareness…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Journalism Project: A Complete Guide

    … and a cover image or video to package together in a set of Instant Articles. People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. We’re in the very early stages of developing this feature and understanding which use cases it could enable for our…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 12 readers -
  • Facebook Extends Auto-Captioning to Videos From Pages

    … By David Cohen on Jan. 4, 2017 - 11:40 AM Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. Josh Constine of TechCrunch shared the screenshots below, and Facebook confirmed to Constine that the feature’s rollout began to U.S. English…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Snap Inc. Takes Flite (Report)

    … Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …

    David Cohen/ AllFacebook- 11 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 12 readers -
  • Facebook Creative Hub Opens Its Doors

    … The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Lab with more than 30 agencies since announcing…

    David Cohen/ AllFacebookin Social Mobile Facebook- 10 readers -
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