Video Ads

    • Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

      Facebook Wednesday announced several new advertising options for Instant Articles: support for new and custom ad sizes, as well as video ads and carousel ads. Product manager Harshit Agarwal said in a blog post that publishers with direct sold advertising businesses can now use several different formats up to an aspect ratio of 2-to-3, including custom and premium formats, ...

      David Cohen/ AllFacebookin Social Facebook- 16 readers -
    • Connecting With Gen Z: A Playbook for Digital Marketers

      The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending power.

      AllTwitterin Social Facebook- 12 readers -
    • Facebook’s Latest Blunder and the Elephant in the Living Room

      The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

      Inside Facebookin Mobile Facebook- 11 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution…

    AllFacebookin Social Twitter- 6 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 5 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 6 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced Friday that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject…

    David Cohen/ AllTwitter- 13 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … examples: 1. Amazon Places Info In A Prime Location Instagram ads are laid out with images and video immediately on top and copy providing more information on the bottom. In between the two is the call to action button. Your mission is to direct eyeballs downward to your CTA and to the copy that will prompt a conversion. Placing overlay text…

    Nanigansin Social- 8 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … as a curation platform rather than pursuing spontaneity. Prioritizing more casual use may turn off the artists and influencers who popularized the app in the first place. Unlike Snapchat, Instagram is not a messaging platform. An off-the-cuff video might be enticing when perceived as a joke between friends, but on a carefully arranged portfolio…

    AllTwitterin Social- 12 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 16 readers -
  • How Are Marketers and SMBs Using Social Video? (Report)

    … that their motivation to use video was competitors already engaging in video creation. One issue behind slow adoption could simply be a lack of in-house video capabilities. 57 percent and 50 percent of those surveyed have video editing software, but when it comes to capture technology, less than 50 percent have access to a DSLR (digital single-lens reflex camera…

    AllTwitterin How To's- 8 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 9 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 7 readers -
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