Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … The rising popularity of mobile is on the mind of every marketer. As audiences move to devices like smartphones and tablets, marketing teams are migrating with them. With this shift comes a new set of considerations, such as what sort of ad units and creative are most effectively reaching mobile audiences. According to Facebook’s Chief Operating…

    Nanigansin How To's- 16 readers -
  • The Trends of Video Consumption As We Head Into Q2 2017

    … Online video has played a huge part of the Advertising efforts in the past few years. In fact in countries like the US where the proliferation of video platforms like Netflix and YouTube has increased manifold, we see that the spending on video ads have increased by leaps and bounds. US spending on online video ads stands at a whopping $13.23…

    KJ Rocker- 16 readers -
  • A New Perspective For YouTube Advertising

    … and others have contributed to making YouTube the second largest search engine and 3rd largest site on the Internet. As Diane Chelius discussed last week, 79% of a user’s time online is spent outside of Search. Diane’s insights into in How to Utilize PPC Brand Building Strategies centered on getting the most out of Display Advertising. Video…

    PPC Heroin Social Paid Search Display YouTube- 10 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … in New York. Back in April, I hypothesized that the vast majority of human media buyers who once decided where to place ads on YouTube may have already been replaced by programmatic buying. Boy, was I wrong, wrong, wrong, wrong. At #NewFronts2017 events, I talked with lots of media buyers. And I learned why programmatic buying hadn’t decimated…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 20 readers -
  • VidCon Europe 2017: 15 Takeaways for the Online Video Industry

    …, especially people who are used to consuming content in the ‘old way’, there is confusion. They see that Bill O’Reilly just got a bunch of his ads pulled off TV, and if that’s an advertiser’s job – to decide whether or not they want to endorse the content that they’re appearing next to – then that’s a problem for programmatic advertising. But programmatic…

    Carla Marshall/ ReelSEOin Social Facebook YouTube- 24 readers -
  • News and Sports Publishers Back Sponsored Video to Win

    … – which has pulled out of the 2017 Digital Content NewFronts – has made a big bet on sponsored videos over traditional advertising. But, here’s some critical data so you can decide for yourself whether this big bet is a smart bet: From March 2016 to March 2017, BuzzFeed had 15 active Facebook accounts engaging is sponsored social video, according…

    Greg Jarboe/ ReelSEOin Facebook- 18 readers -
  • Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

    … The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns…

    Nanigansin Social- 22 readers -
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