Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
    • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 16 readers -
    • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

      Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

      Greg Jarboe/ ReelSEOin Social Facebook YouTube- 11 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    …-check the campaign-level targeting that you’re using. For example, you can target your video ads by geographical location. So, even if you’re only running your ad campaign in the United Kingdom, are you getting better engagement rates in different cities, regions, or postal codes? At the campaign level, you can also target ads by device. So…

    Greg Jarboe/ ReelSEOin How To's YouTube- 14 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 10 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 18 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … by Millennials – and in some ways, by the industry itself, which has allowed cluttered, poor-quality ad environments, privacy issues, and irrelevant ad experiences to grow at the expense of the viewer. A recent Millward Brown study noted that over 60% of online video viewers would be more agreeable to advertising if they could control the ads they see…

    Greg Jarboe/ ReelSEOin Social Facebook- 16 readers -
  • State of video advertising report: what are the most tolerable ad formats?

    … As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising, hoping to help publishers and consumers reach a middle ground. Every publisher looking to expand its…

    Search Engine Watch- 12 readers -
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