Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 15 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … asked, “How many people would watch a brand’s video ad online if it wasn’t a Super Bowl commercial on TV?” Super Bowl Commercials on TV vs Online It’s not clear that everyone who watches TV viewer is paying attention to the commercials. According to Google’s Consumer Barometer, 52% of people use their connected devices (smartphones, computers…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

    …Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s…

    Nanigansin Social- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … operating throughout the United Kingdom. For example, check out “John Lewis Christmas Advert 2016 - #BusterTheBoxer.” Uploaded to YouTube on November 10, 2016, it has generated 16.7M views, 13.8M in the first 3 days alone! A second version of the video, “#BusterTheBoxer,” was uploaded directly to Facebook on the same day. It generated 31.6M views…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …. That’s why adding social ads on sites like Twitter to the mix is a sound strategy for driving the action that your commercial may not be able to deliver on its own. Aside from increasing conversions, this approach also keeps your message top of mind. According to Twitter, TV advertisers have seen a 9% average lift in ad recall, compared to other…

    Nanigansin Twitter- 12 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 21 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … use of production resource as companies can create short-form clips from one piece of longer content for a variety of purposes and platforms. For example, Time, Inc. just announced the People / Entertainment Weekly Network, an ad-supported over-the-top (OTT) video channel serving up long-form content consistent with the two publishing brands. #10…

    Greg Jarboe/ ReelSEOin Social Facebook- 17 readers -
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