Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
  • Top Ten Takeaways and Insights From #NewFronts2017

    … Ludacris, “The Super Slow Show” starring The Slow Mo Guys, and “Katy Perry Live Special” starring Katy Perry. So, brands and media buyers can select from more new digital video content than you can shake a stick at. #2 Johnson & Johnson declares victory and is advertising on YouTube again. Back in March, I wrote a memo to Johnson & Johnson…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 15 readers -
  • News and Sports Publishers Back Sponsored Video to Win

    … another example: In March 2017, Bleacher Report and Toyota USA partnered for “Stat Stories,” a series focused on and around NCAA March Madness. The campaign, which included 15 videos, has generated more than 1.1 million views and 7,000 engagements on Facebook. BuzzFeed Bet Big on Sponsored Video So, this sponsored video thing has legs. In fact, BuzzFeed…

    Greg Jarboe/ ReelSEOin Facebook- 15 readers -
  • Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

    …, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that Nanigans’ advertising experts recommend including in your next video ad campaign. Drive purchases with slideshow ads Is your marketing team looking to drive sales for your business? Whether you’re a retail advertiser showing…

    Nanigansin Social- 20 readers -
  • Does YouTube TV present an opportunity for video advertisers?

    … ‘The Grand Tour’. YouTube is no longer competing with broadcasters, but collaborating. The relationship between now seems to be somewhat reciprocal – Keep creating great content, and YouTube will provide you a platform to share it . Lots more advertising opportunity for Video Advertisers Although not confirmed, it looks as though on top…

    State of Digitalin Social YouTube- 16 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 24 readers -
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