Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … home on their laptops. Or, they might watch your annual Christmas advert online and then go into your department store to buy that Plum Space Zone II Trampoline & Accessory Pack that was featured in Buster the Boxer. So, if there are some last-minute lessons worth learning from John Lewis, then one of them is this: Creating emotional content…

    Greg Jarboe/ ReelSEOin How To's YouTube- 12 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …-positioned against competitors who haven’t yet adapted to the new customer journey. Joining the Conversation As a real-time social platform for conversation about trending topics, Twitter naturally goes hand- in-hand with televised events like the Super Bowl, where people can trade critiques of controversial plays and share their favorite ad moments…

    Nanigansin Twitter- 9 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 16 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    …, NBCUniversal has invested in both Vox and BuzzFeed in the last year. #5 Data is Driving Change: Data is a fundamental component of any digital business today. Without it – and systems to analyze it – media companies are flying blind in a world of constant disruption. Publishers are looking to fully understand how audiences engage with their content…

    Greg Jarboe/ ReelSEOin Social Facebook- 14 readers -
  • State of video advertising report: what are the most tolerable ad formats?

    … As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising, hoping to help publishers and consumers reach a middle ground. Every publisher looking to expand its…

    Search Engine Watch- 12 readers -
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