Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as and itv.
Posts about Video Advertising
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …, the Oscars, where red carpet fashion and acceptance speeches are often dissected, and the Olympics, where fantastic feats of athleticism and national pride are celebrated. The platform is also ideal for fans of serial shows like Game of Thrones and The Walking Dead to discuss the latest near-escape or the death of a major character. To allow…

    Nanigansin Twitter- 7 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 13 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … by Millennials – and in some ways, by the industry itself, which has allowed cluttered, poor-quality ad environments, privacy issues, and irrelevant ad experiences to grow at the expense of the viewer. A recent Millward Brown study noted that over 60% of online video viewers would be more agreeable to advertising if they could control the ads they see…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • State of video advertising report: what are the most tolerable ad formats?

    … As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising, hoping to help publishers and consumers reach a middle ground. Every publisher looking to expand its…

    Search Engine Watch- 7 readers -
  • How to Use Sequential Retargeting in Google Adwords for YouTube

    I rarely encounter marketers who have YouTube retargeting on their digital marketing plan. People try this once and usually 'aren't ready' to waste their money for an existing audience. Why is that? Lack of knowledge or curiosity? In this post I'd like to fight this unwillingness to try new features and explain the this remarketing feature for everyone (a pretty tough task kn ...

    ReelSEO- 8 readers -
  • How Turkish Airlines is Winning Big at Video Marketing

    … there. So, you will ready to provide strategic insights to discombobulated traditional marketers and top marketing executives if they come looking for help. Just tell them, “You’re leaving money on the table if you aren’t leveraging videos to reach Millennials when they’re thinking about taking a trip, choosing a destination, and looking…

    Greg Jarboe/ ReelSEOin How To's YouTube- 14 readers -
  • Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

    … online starts more than a week before kickoff and it continues more than a week after the Vince Lombardi Trophy is handed out. That’s why I’ve waited until now to declare which Super Bowl 50 ad won this year. Super Bowl 2016 Ads Distributed via YouTube and Facebook (Data via Tubular Labs) Super Bowl 2016 Video Views: YouTube Now, there are a variety…

    Greg Jarboe/ ReelSEOin Google Facebook YouTube- 28 readers -
Get the top posts daily into your mailbox!
More from around the web