Video Advertising

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet.The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.Broadcast websites such as Sky.com and itv.
Posts about Video Advertising
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 9 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 14 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … A new report from Ooyala entitled, “State of the Media Industry 2016,” states that publishers are beginning to think and act like video producers. This includes both traditional media publishers and new players in digital media. The study confirms that data-driven video content is becoming the cornerstone of many digital marketing campaigns…

    Greg Jarboe/ ReelSEOin Social Facebook- 13 readers -
  • State of video advertising report: what are the most tolerable ad formats?

    … As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising, hoping to help publishers and consumers reach a middle ground. Every publisher looking to expand its…

    Search Engine Watch- 10 readers -
  • How Turkish Airlines is Winning Big at Video Marketing

    …: The Selfie Shootout,” which was published Dec. 3, 2013, and now has 144 million views. This video also has 22,700 comments, making it the video with the most comments on the channel. It’s worth noting that this video was the sequel to “Kobe vs Messi: Legends on Board - Turkish Airlines,” which was published Dec. 6, 2012, and now has 112 million…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
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