Video Analytics

Video content analysis (also Video content analytics, VCA) is the capability of automatically analyzing video to detect and determine temporal events not based on a single image. As such, it can be seen as the automated equivalent of the biological visual cortex. This technical capability is used in a wide range of domains including entertainment, health-care, retail, automotive, transport, home automation, safety and security. The algorithms can be implemented as software on general purpose machines, or as hardware in specialized video processing units.Many different functionalities can be implemented in VCA.
Posts about Video Analytics
  • Boost Your Content Marketing Strategy with Interactive Video

    … viewers—the kind of data you can use to change your video or entire content marketing strategy in real time. By tracking where users click in your video, you can see which exact sales pitch or feature is resonating with your viewers. You can even break this information down by audience segment, and then easily adjust your call-to-action based…

    Relevancein Content- 16 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … content and brand. Conversion Rate When your goal is to convert consumers into qualified leads or customers, then conversion rate (the percentage of consumers who take a desired action) is the metric to focus on. With the right analytics in place, you can track where your viewers go after watching your video, or if they stop watching your video halfway…

    Greg Shuey/ Relevancein Social Content- 25 readers -
  • Weekly PPC Update: The Year of Omni-Channel Marketing Edition

    …, advertisers had to find out how their videos were actually performing beyond when they appeared as ads in YouTube Analytics, a separate dashboard from the AdWords for Video dashboard where advertisers select targeting options and set budgets. But now, you can analyze video performance right within the AdWords Video interface. Get all the details here…

    Tom Demers/ BoostBlogin Paid Search- 14 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at video hosting as a project where they check it off the list and move on… but this is a technology that requires ongoing development and maintenance as devices change, access to bandwidth changes, and popularity of features change. Companies will always be behind when they’re trying to develop this in-house. Cross-Site Analytics – who has embedded…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 35 readers -
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