Video Analytics

Video content analysis (also Video content analytics, VCA) is the capability of automatically analyzing video to detect and determine temporal events not based on a single image. As such, it can be seen as the automated equivalent of the biological visual cortex. This technical capability is used in a wide range of domains including entertainment, health-care, retail, automotive, transport, home automation, safety and security. The algorithms can be implemented as software on general purpose machines, or as hardware in specialized video processing units.Many different functionalities can be implemented in VCA.
Posts about Video Analytics
  • Boost Your Content Marketing Strategy with Interactive Video

    … no denying that consumers prefer video over text, but how can you then convert these consumers into customers? Video advertising is one of the most effective and scalable brand awareness tools; however, it is expensive, and it can be hard to clearly articulate the ROI it brings. The answer to these speed bumps is interactive video. If you have yet…

    Relevancein Content- 15 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … they’ll need to provide solutions for as they interact with customers. Rewatches could also mean a certain part of your video is confusing, so go back and review the most rewatched sections and look for potentially unclear concepts or ideas. Play Rate Play rate (the percentage of page visitors who clicked play and began watching your video) shows…

    Greg Shuey/ Relevancein Social Content- 23 readers -
  • Weekly PPC Update: The Year of Omni-Channel Marketing Edition

    … finally took the leap and embraced paid advertising as a marketing strategy? There’s still time to make 2014 your most epic yet, and much of this week’s news will help you do just that. Let’s see what’s going on in the world of Google… Yesterday, Google announced the availability of a new Video Analytics page in AdWords for Video. Previously…

    Tom Demers/ BoostBlogin Paid Search- 13 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at it, it’s because they are underestimating all of the incredible challenges of hosted video that have already been solved elsewhere. YouTube, Vimeo, Wistia, Brightcove, and a variety of Digital Asset Management companies have already worked through several of the challenges of hosted video: Bandwidth Spikes – more than any contextual site…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 34 readers -
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