Video Analytics

Video content analysis (also Video content analytics, VCA) is the capability of automatically analyzing video to detect and determine temporal events not based on a single image. As such, it can be seen as the automated equivalent of the biological visual cortex. This technical capability is used in a wide range of domains including entertainment, health-care, retail, automotive, transport, home automation, safety and security. The algorithms can be implemented as software on general purpose machines, or as hardware in specialized video processing units.Many different functionalities can be implemented in VCA.
Posts about Video Analytics
  • Boost Your Content Marketing Strategy with Interactive Video

    … Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent. With these numbers, there’s…

    Relevancein Content- 19 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … content and brand. Conversion Rate When your goal is to convert consumers into qualified leads or customers, then conversion rate (the percentage of consumers who take a desired action) is the metric to focus on. With the right analytics in place, you can track where your viewers go after watching your video, or if they stop watching your video halfway…

    Greg Shuey/ Relevancein Social Content- 32 readers -
  • Weekly PPC Update: The Year of Omni-Channel Marketing Edition

    … finally took the leap and embraced paid advertising as a marketing strategy? There’s still time to make 2014 your most epic yet, and much of this week’s news will help you do just that. Let’s see what’s going on in the world of Google… Yesterday, Google announced the availability of a new Video Analytics page in AdWords for Video. Previously…

    Tom Demers/ BoostBlogin Paid Search- 18 readers -
  • Reasons Why You Should Not Host Your Own Video

    … at video hosting as a project where they check it off the list and move on… but this is a technology that requires ongoing development and maintenance as devices change, access to bandwidth changes, and popularity of features change. Companies will always be behind when they’re trying to develop this in-house. Cross-Site Analytics – who has embedded…

    Douglas Karr/ Marketing Technology Blogin Social SEO Content- 36 readers -
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