Video Blogs

  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Social media pioneer discusses employee advocacy success

    … enjoy this short video… If you can’t view the video above, you can see it here: Juergen Brock The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 21 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 14 readers -
  • Highlights from SXSW 2016

    … this team thought through every possible catastrophe and created a way for you to communicate with the outside world and put it in a portable kit. One clever idea for example was a bandana that is a big QR code. If you were captured by terrorists, any photograph of you would carry the code, which links to pre-recorded messages about you and emergency…

    {grow}- 17 readers -
  • Marketing: New architects of the customer experience?

    … There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy…

    {grow}- 22 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 14 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … demonstrating the power of reciprocity in action. Hope you enjoy it … If you can’t view this video, you can see it directly on YouTube by clicking here: A Lesson in the Power of Reciprocity. The post A lesson in the remarkable marketing power of reciprocity appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The seedy underbelly of advocate marketing Should you make the leap into sponsored content? The secret to getting me to become your brand advocate …

    {grow}- 11 readers -
  • Straight talk on Patreon and patronage for content

    … is changing. If you want to become a patron and help me move forward with new content forms, well then … thank you very much. As an added bonus, here is a video discussion I recorded via Blab with Scott Monty where we discuss this topic, micro payments, and other new ideas on content monetization. It’s a fascinating talk and I hope you enjoy…

    {grow}in Content- 13 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 20 readers -
  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 18 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 20 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 13 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 8 readers -
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