Video Blogs

  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 20 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … a college class, but who knew a thing or two about marketing his business. If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather The post Social media marketing lessons from my grandfather, the plumber appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 19 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 12 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 15 readers -
  • Marketing: New architects of the customer experience?

    … years ago? Why the customer journey is a ‘bolted on and duct-taped” path that does not meet the needs of digital natives. The one fact that leads Brian to believe the customer journey is ripe for disruption. Case studies on companies who are creating optimized customer journeys. Join us on this jam-packed video interview, won’t you? If you…

    {grow}- 19 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 13 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Carolina, that sells hundreds of varieties of sauces, jellies, and salsa products. You can spend all day at the store if you like and sample every one of them. But what you may not realize is that every taste is creating a “favor.” I recently re-visited the store for the first time since I wrote my book and decided to make a little video…

    {grow}- 11 readers -
  • Straight talk on Patreon and patronage for content

    … cut back, cut out comments (like many others) and still have a viable business blog. But I love to teach through the blog and want to spend more time on it, not less. Passive income would justify spending more time writing and teaching. 3) It was an experiment. How do you learn if you don’t try something new? 4) It is a way to define my “Alpha…

    {grow}in Content- 10 readers -
  • Content Shock is here. Now what?

    … Shock is here What was the reason for this poor content performance? In the words of the report’s author Steve Rayson: Whilst in earlier years it was possible that if you produced good content it would get found and shared, almost by virtue of its quality, this is no longer the case. There is now so much content that even producing great content…

    {grow}in Social Content- 16 readers -
  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 18 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 18 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 11 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 8 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Tricks. The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. Click here if you cannot see the video interview with Scott Stratten. Book link is an affiliate link. The post Unmarketing, Unselling and the Unmistakable Scott Stratten appeared first on Schaefer Marketing…

    {grow}- 7 readers -
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