Video Blogs

  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 31 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 21 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … Yes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about…

    {grow}- 17 readers -
  • Highlights from SXSW 2016

    … hand … A blog fan recently sent me a nice note telling me that she starts each day with a cup of coffee and my blog. I have become part of the fabric of her life. Would she create an emotional attachment to a computer? Maybe, but let’s hope not. Personal robots Personal robot “Pepper” seemed to breathe and move naturally. The robots on display got…

    {grow}- 20 readers -
  • Marketing: New architects of the customer experience?

    … years ago? Why the customer journey is a ‘bolted on and duct-taped” path that does not meet the needs of digital natives. The one fact that leads Brian to believe the customer journey is ripe for disruption. Case studies on companies who are creating optimized customer journeys. Join us on this jam-packed video interview, won’t you? If you…

    {grow}- 26 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. In my book Return On Influence, I do a deep dive on the changing nature of power on the web. The old ways of accumulating influence through connections, wealth, and a position on an organizational…

    {grow}- 11 readers -
  • Straight talk on Patreon and patronage for content

    … I’ve been writing a lot lately about pressures on monetizing content and new monetization ideas. Recently I wrote about a new service called Patreon, which allows fans of your content to say “thanks” with a small monthly donation. I decided to implement this on my site for these reasons: 1) I saw a friend, Scott Monty do this and I thought…

    {grow}in Content- 15 readers -
  • Content Shock is here. Now what?

    … to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW do we get…

    {grow}in Social Content- 24 readers -
  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 19 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 22 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 14 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 9 readers -
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