Video Blogs

  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 22 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … a college class, but who knew a thing or two about marketing his business. If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather The post Social media marketing lessons from my grandfather, the plumber appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 19 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 13 readers -
  • Highlights from SXSW 2016

    … hand … A blog fan recently sent me a nice note telling me that she starts each day with a cup of coffee and my blog. I have become part of the fabric of her life. Would she create an emotional attachment to a computer? Maybe, but let’s hope not. Personal robots Personal robot “Pepper” seemed to breathe and move naturally. The robots on display got…

    {grow}- 17 readers -
  • Marketing: New architects of the customer experience?

    … years ago? Why the customer journey is a ‘bolted on and duct-taped” path that does not meet the needs of digital natives. The one fact that leads Brian to believe the customer journey is ripe for disruption. Case studies on companies who are creating optimized customer journeys. Join us on this jam-packed video interview, won’t you? If you…

    {grow}- 21 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Carolina, that sells hundreds of varieties of sauces, jellies, and salsa products. You can spend all day at the store if you like and sample every one of them. But what you may not realize is that every taste is creating a “favor.” I recently re-visited the store for the first time since I wrote my book and decided to make a little video…

    {grow}- 11 readers -
  • Straight talk on Patreon and patronage for content

    … cut back, cut out comments (like many others) and still have a viable business blog. But I love to teach through the blog and want to spend more time on it, not less. Passive income would justify spending more time writing and teaching. 3) It was an experiment. How do you learn if you don’t try something new? 4) It is a way to define my “Alpha…

    {grow}in Content- 11 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 16 readers -
  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 18 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 19 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 11 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 8 readers -
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