Video Blogs

  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 15 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 17 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 6 readers -
  • Highlights from SXSW 2016

    … was a hit and will soon be integrated with IBM Watson to give it super-human intelligence. Artificial Intelligence This theme gathered momentum last year and was huge in 2016. A highlight of the conference for me was hearing Dag Kittlaus, the inventor of SIri, talk about the future of technology. Today AI programs are approaching human thought — creating…

    {grow}- 12 readers -
  • Marketing: New architects of the customer experience?

    … probably going to just shift again. Over the last few months, many awesome people have called me and invited me to speak at a corporate event or conference. And each time, I ask them, “How did you find me?” Every single one of them had a different answer. Like I said … the customer journey is TANGLED! A new vision of the customer experience I don’t…

    {grow}- 15 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 10 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Carolina, that sells hundreds of varieties of sauces, jellies, and salsa products. You can spend all day at the store if you like and sample every one of them. But what you may not realize is that every taste is creating a “favor.” I recently re-visited the store for the first time since I wrote my book and decided to make a little video…

    {grow}- 10 readers -
  • Straight talk on Patreon and patronage for content

    … is changing. If you want to become a patron and help me move forward with new content forms, well then … thank you very much. As an added bonus, here is a video discussion I recorded via Blab with Scott Monty where we discuss this topic, micro payments, and other new ideas on content monetization. It’s a fascinating talk and I hope you enjoy…

    {grow}in Content- 9 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 14 readers -
  • A ton of useful information on social media marketing measurement!

    … In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. This was one of my most popular posts ever and I…

    {grow}in Social- 13 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 13 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 10 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 7 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Tricks. The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. Click here if you cannot see the video interview with Scott Stratten. Book link is an affiliate link. The post Unmarketing, Unselling and the Unmistakable Scott Stratten appeared first on Schaefer Marketing…

    {grow}- 7 readers -
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