Video Blogs

  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • The State of Video Streaming

    … social networks. YouTube faces criticism for changing their policies Speaking of video stars, in late August YouTube clarified its Advertiser-friendly Content Guidelines. The guidelines, YouTube insists, had always been in place. They were simply less clearly stated. However, the newly-clarified guidelines could prohibit a lot of standard YouTube fair…

    {grow}in Social Content- 10 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 31 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 21 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 19 readers -
  • Highlights from SXSW 2016

    … hand … A blog fan recently sent me a nice note telling me that she starts each day with a cup of coffee and my blog. I have become part of the fabric of her life. Would she create an emotional attachment to a computer? Maybe, but let’s hope not. Personal robots Personal robot “Pepper” seemed to breathe and move naturally. The robots on display got…

    {grow}- 20 readers -
  • Marketing: New architects of the customer experience?

    … years ago? Why the customer journey is a ‘bolted on and duct-taped” path that does not meet the needs of digital natives. The one fact that leads Brian to believe the customer journey is ripe for disruption. Case studies on companies who are creating optimized customer journeys. Join us on this jam-packed video interview, won’t you? If you…

    {grow}- 27 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
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