Video Blogs

  • Social media pioneer discusses employee advocacy success

    … enjoy this short video… If you can’t view the video above, you can see it here: Juergen Brock The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 18 readers -
  • Social media marketing lessons from my grandfather, the plumber

    … By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfather, a man who never took…

    {grow}in Social- 18 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … of the people struggling in the online space are worried about protecting their secrets.” Personal branding is a system of building allies, not necessarily friends. Leadership on the web means shining the light on others, making them feel seen. Why personal branding means being more like “a king.” Empathy, judging others, haters, and the myth…

    {grow}- 9 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 13 readers -
  • Marketing: New architects of the customer experience?

    … years ago? Why the customer journey is a ‘bolted on and duct-taped” path that does not meet the needs of digital natives. The one fact that leads Brian to believe the customer journey is ripe for disruption. Case studies on companies who are creating optimized customer journeys. Join us on this jam-packed video interview, won’t you? If you…

    {grow}- 19 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 13 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Carolina, that sells hundreds of varieties of sauces, jellies, and salsa products. You can spend all day at the store if you like and sample every one of them. But what you may not realize is that every taste is creating a “favor.” I recently re-visited the store for the first time since I wrote my book and decided to make a little video…

    {grow}- 11 readers -
  • Straight talk on Patreon and patronage for content

    … cut back, cut out comments (like many others) and still have a viable business blog. But I love to teach through the blog and want to spend more time on it, not less. Passive income would justify spending more time writing and teaching. 3) It was an experiment. How do you learn if you don’t try something new? 4) It is a way to define my “Alpha…

    {grow}in Content- 10 readers -
  • Content Shock is here. Now what?

    … The appropriate use of influencers and “borrowing trust” The special role of branding in this environment The unexpected influence of site authority on social sharing How to find and nurture the “Alpha Audience” most likely to share your content Social proof and social signals that help get your content to move The new role for distribution…

    {grow}in Social Content- 15 readers -
  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 16 readers -
  • The Business Case for Blab: Trust Acceleration

    … The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month? I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter. I think the potential of this platform is vast…

    {grow}- 16 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 11 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 8 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 7 readers -
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