Video Campaign

  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    … that advertising executives think “engagement with interactive elements”, “shares”, “conversions”, and “total time spent watching videos” are more important metrics for measuring the success of social video ads than “views”. So, with those metrics in mind - which presidential campaign channels have the most engagements? With Iowa about to hold the first…

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • 3 Ways to Kick Start Your Video Marketing Campaigns in 2016

    … Now that the new year is here, it’s time to start thinking about the highs and lows of past campaigns. Most likely your marketing campaign includes a video element, so you want to analyze if it was a success or could have been improved. Even if your campaign was a wild success, there is always room for improvement. With the new video trends…

    ReelSEOin Facebook YouTube- 12 readers -
  • How to Track the ROI of Your Video Marketing

    … Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal if your video campaigns are working for you. In this article you’ll discover how to track and measure the ROI for your video marketing efforts. Discover how to track the ROI…

    Social Media Examinerin How To's- 11 readers -
  • How Marketers Can Blend Video & Shopping This Holiday Season

    … According to Google's recent holiday shopping trends report, consumers are turning heavily towards micro-moments and video to find shopping advice, inspiration, and product reviews. In fact, one in every four shoppers says online videos are their go-to source for gift ideas, and 32% of shoppers say they plan to use online video more this year…

    ReelSEOin Social How To's YouTube- 13 readers -
  • The Brands and Agencies Behind the Most Popular Video Ads on YouTube

    … standings? Well, success on YouTube is hard. That’s why there are so many one-hit wonders. In fact, I once taught a YouTube marketing workshop in London and was surprised to discover that the creators of one of the previous year’s viral videos were in the back of the room. I quipped, “You should be up here teaching this class.” And they looked…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • 17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

    … to for advice for creating and optimizing video campaigns. We've compiled 17 of our best video marketing tips and tricks to help brands, creators, agencies, and video marketing teams, get the most out of their content, distribution, and promotion strategy. Get the Whitepaper Below Here's an example tip (#16) for video marketers interested in the rise…

    Mark R Robertson/ ReelSEOin YouTube- 27 readers -
  • Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

    … of the writers on this ad are from Idaho, so maybe that has something to do with it? GJ: Seriously, do you find funny videos get discovered, watched and shared more than product demos, customer testimonials, and how-to videos? JH: Yes, but only if you can get it right. Funny videos are higher risk, higher reward. GJ: Is there any other critical data…

    Greg Jarboe/ ReelSEOin YouTube- 25 readers -
  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 10 readers -
  • These 5 Steps Will Be the Difference in Your Next Video Campaign

    … existing customers or are you seeking to find an audience with new consumers and gain valuable leads? Not only will you have expectations for the finished product, viewers may also have presumptions for the content. Examine what you have to offer as opposed to what you believe your audience wants to see and gain from the experience. 2 How your video…

    Nick Rojas/ Adknowledge Blog- 22 readers -
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