Video Campaign

    • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

      One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...

      Greg Jarboe/ ReelSEO- 19 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -
  • Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

    … Once upon a time, brands put a whole lot of money into promoting their messages and products/services through something called video advertising. For a while, all was well. But then advertising bumped up against some serious issues like increased video advertising fraud, and those pesky plugins known as ad blockers. Brands were at a loss: how…

    ReelSEOin Social Content YouTube- 19 readers -
  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    … A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found…

    Greg Jarboe/ ReelSEOin YouTube- 30 readers -
  • 3 Ways to Kick Start Your Video Marketing Campaigns in 2016

    … Consider Making your Videos Interactive As technology changes, brands struggle to find ways to connect with followers, who no longer want to consume information in a traditional way. Video overtook reading text, but watching a video still remains a passive way to learn. Brands that want to engage more with consumers, should look towards interactive…

    ReelSEOin Facebook YouTube- 21 readers -
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