Video Campaign

  • Social Video Campaigns are Winning Awards for Delivering Business Results

    … Made It", "This is Wholesome" and "I Will What I Want". However, the US’s representation in the Warc 100 mirrors its 27.6% share of global ad spending, which was US$163.7 billion in 2015. By comparison, the UK, India, and Australia significantly outperformed in the Warc 100 relative to their share of global ad spending. So, being able to show the business impact of a campaign isn’t limited to us Yanks. …

    Greg Jarboe/ ReelSEOin Social YouTube- 18 readers -
  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    … A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found…

    Greg Jarboe/ ReelSEOin YouTube- 18 readers -
  • 3 Ways to Kick Start Your Video Marketing Campaigns in 2016

    … Now that the new year is here, it’s time to start thinking about the highs and lows of past campaigns. Most likely your marketing campaign includes a video element, so you want to analyze if it was a success or could have been improved. Even if your campaign was a wild success, there is always room for improvement. With the new video trends…

    ReelSEOin Facebook YouTube- 14 readers -
  • How to Track the ROI of Your Video Marketing

    … Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal if your video campaigns are working for you. In this article you’ll discover how to track and measure the ROI for your video marketing efforts. Discover how to track the ROI…

    Social Media Examinerin How To's- 13 readers -
  • How Marketers Can Blend Video & Shopping This Holiday Season

    … of YouTube where they can learn more or purchase the products. Long before YouTube developed the standardized ad unit, Levi's created this shoppable holiday video which shows us how it works: So how can brands benefit from YouTube's shoppable video ads? According to Google, YouTube shoppable video ads are similar to Shopping ads on Google; brands only pay…

    ReelSEOin Social How To's YouTube- 15 readers -
  • The Brands and Agencies Behind the Most Popular Video Ads on YouTube

    … At the 2015 IAB MIXX Conference, YouTube (along with other sponsors) ran a print ad in the print version of the program. (How retro, right? And for an interactive advertising conference about “the emergence of a mind-blowing, beautiful, consumer-centric digital world,” no less!). But, the print ad contained information that I hadn't seen…

    Greg Jarboe/ ReelSEOin Social YouTube- 23 readers -
  • 17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

    … to for advice for creating and optimizing video campaigns. We've compiled 17 of our best video marketing tips and tricks to help brands, creators, agencies, and video marketing teams, get the most out of their content, distribution, and promotion strategy. Get the Whitepaper Below Here's an example tip (#16) for video marketers interested in the rise…

    Mark R Robertson/ ReelSEOin YouTube- 29 readers -
  • Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

    … of the writers on this ad are from Idaho, so maybe that has something to do with it? GJ: Seriously, do you find funny videos get discovered, watched and shared more than product demos, customer testimonials, and how-to videos? JH: Yes, but only if you can get it right. Funny videos are higher risk, higher reward. GJ: Is there any other critical data…

    Greg Jarboe/ ReelSEOin YouTube- 33 readers -
  • How Home Depot is Winning with How-To Video Content

    …. What is Hero, Hub, & Hygiene Content? Hero, Hub and Hygiene refer to a particularly successful online video strategy that focuses on constantly being in front of your intended audience. Some companies focus more on the Hero content, which is a more traditional video marketing approach. This content is essentially the viral video campaign…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 12 readers -
  • These 5 Steps Will Be the Difference in Your Next Video Campaign

    … a team of experts? Management: There are many parts of production to consider, from writing the script, to acquiring a set and managing all the related pre- and post-production tasks. Depending upon the subject and scope of your project, hiring a professional team might make the most sense. Location: Will this be a nearby production or will there…

    Nick Rojas/ Adknowledge Blog- 25 readers -
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