Video Campaign

    • Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

      A digital “influencer” is hard to define. Sure, influencers can be celebrities that often post paid ads for certain brands, but they can also be people who have earned fame solely via online platforms. People, heck even dogs, can attract millions of followers due to their unique style or interests and brands can and should take advantage of these influencers and their massive audiences.

      ReelSEOin Social- 8 readers -
  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    … A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found…

    Greg Jarboe/ ReelSEOin YouTube- 21 readers -
  • 3 Ways to Kick Start Your Video Marketing Campaigns in 2016

    … Now that the new year is here, it’s time to start thinking about the highs and lows of past campaigns. Most likely your marketing campaign includes a video element, so you want to analyze if it was a success or could have been improved. Even if your campaign was a wild success, there is always room for improvement. With the new video trends…

    ReelSEOin Facebook YouTube- 16 readers -
  • How to Track the ROI of Your Video Marketing

    … do you think? Have you used these tactics to measure ROI for your video marketing campaigns? What techniques work well for your business? Please share your thoughts in the comments below. Tips for tracking the ROI of your video marketing. Tags: campaign tool, joe forte, return on investment, roi, roi tool, video campaign, video marketing …

    Social Media Examinerin How To's- 20 readers -
  • How Marketers Can Blend Video & Shopping This Holiday Season

    … to 60 of the tweets with personalized Vines. According to Twitter, the brand was able to gain 34,000+ followers from the personalized video campaign. Brands can implement simpler, personalized campaigns like this as a way to integrate data and turn consumers’ behaviors into actions. Whether it's using email behaviors or mobile behaviors to inform…

    ReelSEOin Social How To's YouTube- 22 readers -
  • The Brands and Agencies Behind the Most Popular Video Ads on YouTube

    … scientist to buy paid views on YouTube. But, they would be wrong. It takes a brilliant media strategist to leverage two TrueView formats – in-stream and in-display – and half a dozen targeting methods – demographic groups, keywords, interests, topics, placements, and video remarketing. And don’t get me started on optimizing your video campaign…

    Greg Jarboe/ ReelSEOin Social YouTube- 24 readers -
  • 17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

    … are becoming more discerning in their consumption habits, turning to different platforms depending on their need for information. For instance, YouTube is the go-to site for tutorial, gaming, and music content, while Instagram Video is the top video destination for behind the scenes footage of brands and celebrities. Online video is evolving at breakneck…

    Mark R Robertson/ ReelSEOin YouTube- 36 readers -
  • How Home Depot is Winning with How-To Video Content

    … the Thumbnails: Although Home Depot get it right on a number of thumbnails, others are a complete miss. With minimal effort it could get some more consistent branding and better thumbnails across all of its content which should not only help it in search but also bring viewers back to their page. Take the following batch of thumbnails for recently uploaded…

    Andy Smith/ ReelSEOin Content How To's YouTube- 20 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 15 readers -
  • These 5 Steps Will Be the Difference in Your Next Video Campaign

    … are now spending $6 billion on digital video ads. Many businesses are now considering launching video campaigns, especially in light of these numbers. Keep in mind: before creating and launching any type of marketing strategy, there are many things to consider. Here are five things you should do before beginning this important endeavor: 1 You know…

    Nick Rojas/ Adknowledge Blog- 28 readers -
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