Video Content

    • 7 Ways to Use Video on Your Blog to Get More Engagement

      Content consumers are living in a world perfectly formulated for them to enjoy. Hundreds of thousands of blogs are creating and sharing content with their audiences on a daily basis, and the consumer can take their pick of which websites to browse regularly. Ensuring that you make their short list is not always easy, but certain techniques can almost guarantee good results.

      The Blog Herald- 11 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • 5 Simple Steps to Create Great Video Content for a Blog

    … At first glance it may seem as though creating video content for a blog is easy enough – all you really need is a killer idea, a way to record the video, and you should be good to go. Unfortunately it really isn’t that easy, and if you want to create great video content you may be surprised to know that starts long before the camera begins…

    The Blog Heraldin Content YouTube- 13 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    …. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist). I guess you can say I do…

    Visual.ly- 34 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

    Visual.lyin Social Content- 10 readers -
  • Long-form and live video delivers higher ad completion rates

    … Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to video ad effectiveness, not all video content is created equal. According to a study by FreeWheel Media, in Q1 2016, ads on long-form video…

    Search Engine Watch- 20 readers -
  • The New Viral Video: Lessons from the Happy Chewbacca

    … Candace Payne has redefined viral. Creating a viral video is easier than you think but most brands don’t have the guts to do what she did. This post analyses the elements leading to her sensational success. If you want more eyes on your videos, here’s what you can do to increase the viral factor in your next production. Haven’t seen the Happy…

    Sarah Mitchell/ Lush Digitalin Social- 25 readers -
  • 6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

    … Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017…

    TopRank®in Content- 14 readers -
  • Why video is now an essential part of the marketing mix

    … and engagement, last year showed 45.4 per cent of internet users viewed at least one video online each month. It also showed users were exposed to an average of 32.2 videos in a month. With figures like that, the potential for marketers to tap into consumers’ willingness to watch video is enormous. Branded video content set to boom Just before New Year’s…

    Lush Digital- 8 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … is cluttering your sidebar with too much information. This overwhelms users and defeats the purpose. (Check out this example to get an idea of what “cluttered” looks like). You need a sidebar, but it needs to be simple and functional. That’s the moral of the story. If you don’t currently have one, 2016 is the year to make it happen. Long Form Content…

    The Blog Herald- 17 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 31 readers -
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