Video Content

  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs…

    Visual.ly- 18 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

    Visual.lyin Social Content- 9 readers -
  • 6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

    … Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017…

    TopRank®in Content- 11 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … keyword research to see what your customers are searching for. Then create “listicle” content around these pain points. Video Content is Powerful While it may not be the traditional blog format, video content needs to have a place in your blog. Visual content is exponentially more powerful than written word and your readers are starting to expect…

    The Blog Herald- 13 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 30 readers -
  • 5 Ways to Make Marketing Videos Viewers Crave

    …—for your choice. Your goal should be to develop marketing videos that are so valuable they actually live on your owned channel and actively bring viewers in to view them, but can also be used as “ads.” However, be wary of being over-reliant on YouTube. You should keep viewers on your owned media if possible to avoid losing them to “suggested…

    Relevancein Social Content YouTube- 11 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! These are people who go to work every day…

    {grow}in Social Content- 20 readers -
  • Don’t Get Caught Out With Live Streaming Video Apps

    …, in terms of streaming live video content from sensitive locations in which security and sensitivity is of key importance. Brands and business need to pay careful attention to how easy it could be to have an infringement issue as a result of using the apps, especially at live events. For larger brands in which attention to detail and quality…

    State of Digital- 19 readers -
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