Video Content Marketing

  • Report: What Marketers Need to Know About the ‘State of Video Marketing’

    … These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos…

    TopRank®in Content- 15 readers -
  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    … of their marketing strategy. Lisa Mattson, Director of Marketing & Communications, shared how they’re winning at video during her Content Marketing World session “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.” For a little background, Jordan Vineyard and Winery has been around since the early 1970s, and until Mattson…

    TopRank®in Content- 12 readers -
  • Study: Do Branded Web Series Actually Work?

    … not provide the same precision as certain metrics, but it’s important for any brand to know and understand the conversations that are taking place around their content. The costs Despite the potential for widespread success, a branded web series is usually a high-stakes game. After all, video production is extremely expensive. Although initial reports…

    Celine Roque/ The Content Strategist- 31 readers -