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For a huge number of media publishers and brands uploading video content to Facebook, increasing the Watch Time of those videos has become one of the most important metrics to track. Fortunately, Facebook seems to have figured out what gets more eyeballs on your video content and has confirmed that 48% of watch time on Facebook videos comes directly from shares.
… When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express…
… by content that isn't being uploaded by the original creator. It is encouraging the very behavior that has caused the community backlash in the last few weeks over its treatment of fair use. Even if this content has been properly monetized, there is still no reason YouTube should be promoting it over the original content owners. For example…