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… to ensure that every video campaign you create can be viewed properly on every device size. Some B2B brands are now citing up to 30% of their audience is engaging with a mobile device, so it's important you're prepared for this need-to-have mobile responsiveness. Why Optimize Video Content for Mobile Devices? The video email campaigns or landing…
Persuasive copy and attention-grabbing pictures aren’t enough anymore. Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right.
Email marketing campaigns often include videos to help drive sales and conversions, but not as an embedded video because most email clients don't support video. Instead, the standard solution is to include an image or thumbnail of the video in the email and link it to the actual video online. This works well, but here's an idea for how to increase the click-through rate your vid ...