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Persuasive copy and attention-grabbing pictures aren’t enough anymore. Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right.
… we used. So, what did we decide to do? We used an HTML5 video background. That's right: video background in an email. Click here to view the web version of the email. In addition, you can view the Litmus test results of the final email sent to subscribers (note some screenshots may be "wonky" due the video animation). The video background worked…