Video Industry Events

  • Why the Verticalization of Social Video Content is Crucial to Group Nine

    Last month, I attended the 2017 IAB Video Symposium in New York City. There were eight main stage speakers, but the one that stole the show was Adam Shlachter, the Chief Marketing Officer for Advertising & Creative Services at Group Nine Media. Yep, this is the same media and entertainment property that stole the show at the 2017 Digital Content NewFronts in May.

    Greg Jarboe/ ReelSEO- 18 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    … was successfully “disputed” and monetization was restored because it was about a faceplant, not a skinhead. Then, he showed a trending viral video from Daily Picks and Flicks, which covers all the funny, interesting and strange stuff that is buzzing around the world. This second video featured a pigeon jumping off a building, but when it was retitled, “Bird…

    Greg Jarboe/ ReelSEOin Social YouTube- 38 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 25 readers -
  • Group Nine Media steals the show at #NewFronts2017

    To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.

    Greg Jarboe/ ReelSEO- 37 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    …, the British Broadcasting Corporation is also focused on what it calls, “fast news.” With 2,000 journalists – and more than 250 correspondents in 50 foreign news bureau around the world – BBC News often breaks stories in places like Venezuela or Nigeria before other news organizations can fly in a reporter from the US. But, video marketers understand…

    Greg Jarboe/ ReelSEOin Social- 34 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    … This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical. Although…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

    On Monday, I joined about 1,500 media buyers – some who had flown in from Los Angeles – at the Digital Content NewFronts event held by The New York Times. Now, I was expecting some executives to talk about video because the NewFronts have traditionally focused on video. But the event kicked off in The Times Center with a live, custom rendition of “The Daily” podcast, featurin ...

    Greg Jarboe/ ReelSEO- 33 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston Churchill once said, “It is a riddle, ...

    Greg Jarboe/ ReelSEO- 38 readers -
  • Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

    … NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From…

    Carla Marshall/ ReelSEOin YouTube- 29 readers -
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