Video Marketer

  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 12 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    …, that I’d be willing to spend hours and hours of my valuable time reviewing all of the Sports Illustrated swimsuit properties on YouTube, Facebook, Instagram, and Vine. (I even double-checked the audience demographics of the Sports Illustrated Swimsuit channel on YouTube and was shocked, shocked to find that 89% are male and 76.5% are 18-34 years…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 13 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … “Felix Baumgartner's supersonic freefall from 128k” The Red Bull Stratos space diving project, which took place on Oct. 14, 2012, was viewed live by over 9.5 million users, setting a record for the live stream with the most concurrent views ever on YouTube. At time of writing, the YouTube video has 41.2 million views, and 240,000 engagements…

    Greg Jarboe/ ReelSEOin How To's YouTube- 31 readers -
  • Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

    … Facebook Live production tips How to promote your live-stream How to maximize live-streamed archives How to measure Facebook Live metrics Which brands are getting Facebook Live right Exclusive engagement data Get our Free White Paper: Facebook Live Playbook Get the white paper today for the best advice on Facebook Live publishing and distribution strategy. It's packed with actionable takeaways that you can implement as part of your live-streamed campaigns today. …

    Carla Marshall/ ReelSEOin Social Facebook- 18 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    …, all of these were big stories that caught the attention of video marketers as well as the rest of the world. But, I’m talking about unexpected news and developments in the online video and internet marketing industries like the sudden death of Vine, the bewildering birth of Pokémon GO, the unforeseen delays in the adoption of virtual reality…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 23 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … platforms, is continually evolving. Additionally, video on Facebook is relatively new (vs. YouTube for example). Therefore, it should be expected that the features, functionality, and user experience with Facebook’s video offerings will evolve, likely quite rapidly. In order to best guarantee success, it’s critical to constantly test and evaluate…

    Greg Jarboe/ ReelSEOin Social Facebook- 15 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    …, on “mobile, mobile, and mobile” has paid off – big time! That little video sharing site that Google acquired in November 2006 has come a long way in the last 10 years. And YouTube has deftly adjusted from the desktop and laptop era of what used to be called online video to the smartphone and tablet era of what is now called digital video. And while you…

    Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see YouTube and Facebook video as the future of marketing! And this future also includes Instagram, Snapchat, and Vine! Now, most…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 25 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 22 readers -
  • Why Brands Need to Take Notice of Instagram Stories

    … to Snapchat Stories, which are also collections of pictures and videos which last for only a day before expiring completely. In this sense, Instagram Stories isn’t a novel concept. However, with Instagram’s impressive track record of helping brands boost their online presence and gain millions of video views, video marketers have a unique opportunity…

    ReelSEOin Social- 10 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … simultaneously. The only thing wasn’t streamed live was the opening ceremony, which was put online after an hour’s delay – to give NBC time to edit out some of the duller parts. NBC is also working with BuzzFeed and Snapchat to produce original content for the 2016 Rio Olympic Games. Meanwhile, up in Canada, the CBC will provide more than 4000 hours…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 25 readers -
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