Video Marketer

  • Media Companies Are Investing in Multiple Platforms and Longer Video Content

    … in Tubular’s State of Online Video Report for Q2 2017. So, what were the “man bites dog” findings in the Q2 report? Well, there were at least four: US media companies are shaking things up by investing in Instagram and Twitter as well as investing in longer content on both YouTube and Facebook. New content creators are still erupting and displacing some…

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • Dollar Shave Club’s New Sponsored Video Campaigns Are Doing F***** Great

    … and 8,701 partners have launched in just the past 90 days, according to Tubular’s new Dealmaker product. If you haven’t checked out Dealmaker yet, you should. It tracks over 140,000 sponsored videos, 15,000 brand sponsors, 15,000 content partners, and 30,000 campaigns on Facebook and YouTube. I should disclose that Tubular Labs is the publisher of Tubular Insights. But, I discovered this story by poking around through the Dealmaker data on my own. And, by my calculations, I’ve barely scratched the surface. …

    Greg Jarboe/ ReelSEOin Facebook YouTube- 12 readers -
  • How Video Rankings Differ on Google and YouTube [New Study]

    … the data to provide the reasons for those differences. And, for video marketers looking for tactical advice, Stone Temple provides a couple of short, crisp checklists for YouTube video optimization and Google video optimization. Now, many video marketers will want to read all 3,184 words of the post on the Stone Temple Digital Marketing Excellence…

    Greg Jarboe/ ReelSEOin Google YouTube- 27 readers -
  • World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing

    …. In a series of spectacular live tests, the global truck company has displayed their class-leading products and features in breathtaking stunts. For example, everyone remembers “Volvo Trucks – The Epic Split feat. Van Damme (Live Test),” which got 86.4 million views and 695,000 engagements, according to Tubular Labs. But, the second most popular…

    Greg Jarboe/ ReelSEOin YouTube- 18 readers -
  • The Significant Seven Social Video Platforms of 2017

    … Tanner (Steve McQueen), or the skilled archer, Gorōbei Katayama (Yoshio Inaba). I’ve already told you about one of the top three takeaways from #VidCon 2017 Industry Track the announcement of Facebook’s new creators’ app. This was showcased in sessions entitled, “The Future of Facebook Video” and “Fireside Chat with Fidji Simo of Facebook…

    Greg Jarboe/ ReelSEOin Google YouTube- 25 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    …, the British Broadcasting Corporation is also focused on what it calls, “fast news.” With 2,000 journalists – and more than 250 correspondents in 50 foreign news bureau around the world – BBC News often breaks stories in places like Venezuela or Nigeria before other news organizations can fly in a reporter from the US. But, video marketers understand…

    Greg Jarboe/ ReelSEOin Social- 30 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 37 readers -
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