Video Marketer

    • Facebook Users Find Video 5x More Engaging Than Images

      Over the last few years, Facebook has quickly risen to become a powerhouse video destination, with its top ten publishers routinely pulling in billions of total views each month. But just exactly why is that the case? Scientifically, is there a reason Facebook users, and even Instagram users, are attracted to video content when they’re on the site? Facebook says yes, at leas ...

      ReelSEOin Social Facebook- 13 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … troops couldn’t be home for Super Bowl LI, so we brought home to them,” which had 99,200 total engagements at last count. If you look at engagement rate, which the number of engagements divided by the number of views, you get different results, once again. The top Super Bowl video ad – with an engagement rate 3.0x greater than average…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 15 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … before reporting which Big Game commercials generated the most buzz, word-of-mouth (WOM), or purchase consideration. And Tubular Labs also waits at least 3 days before reporting which Super Bowl ads that were unveiled during the Big Game got the most views or highest engagement rates. So, what should I write about today? Well, I told my editor in chief…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 15 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

    Greg Jarboe/ ReelSEO- 33 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … this critical data about who’s tuning into YouTube and when, where, and what they’re watching has just been published on Think with Google. And what do we know now that we didn’t know before? Well, most of us imagine that the “average YouTube user” is a millennial. Why? Because, in the old days, the average YouTube users were millennials. But, who knew…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 25 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … themselves in richer ways.” This represents both an opportunity and a threat to digital marketers that haven’t already mastered the art and science of uploading videos to Facebook directly. Fortunately, Mark Robertson shared some expert analysis and tips at last month’s VidSummit 2016 in a presentation entitled, “Facebook Video: Data-Driven…

    Greg Jarboe/ ReelSEOin Social Facebook- 18 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    …. This growth makes YouTube “one of the strongest assets fundamentally on the internet today” states Mahaney. Now, $10 billion is a big round number. And it’s different from another big round number that video marketers see all the time, such as 'YouTube has over a billion users'. And all of us tend to repeat these numbers – because it’s one…

    Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see YouTube and Facebook video as the future of marketing! And this future also includes Instagram, Snapchat, and Vine! Now, most…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 34 readers -
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