Video Marketer

    • What Digital Video Trends Will Power #NewFronts 2017?

      The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston Churchill once said, “It is a riddle, ...

      Greg Jarboe/ ReelSEOin Google Twitter YouTube- 23 readers -
    • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

      I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion, the British Broadcasting Corporation i ...

      Greg Jarboe/ ReelSEOin Social- 17 readers -
  • 5 Brands and Publishers Killing It with Instagram Video in 2017

    … Instagram may have started out as a photo-sharing platform, but it’s now known as one of the top destinations for short-form video content. Some publishers in particular have mastered the art of Instagram video, and consequently built an avid following, millions to billions of views, and quality engagement rates. For brands and video marketers…

    ReelSEOin Social- 12 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    …% of participants claiming they had increased their video viewing over the last 12 months. Facebook IQ discovered other metrics higher than the UK respondents: UAE citizens were 1.40x more likely to watch video on a smartphone than on a computer at least once a day 77% of respondents preferred videos under ten minutes, with 67% of millennials claim it’s easier…

    ReelSEOin Social Facebook- 16 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 22 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … Okay, so everyone knows the Big Game in the NFL, Super Bowl LI, was just held on Sunday, Feb. 5, 2017. But, only hockey fanatics know that the NHL All-Star Game was held back on Sunday, Jan. 29. Meanwhile over in MLB, baseball junkies like me know that pitchers and catchers don’t report for spring training until Sunday, Feb. 12. And hoop fans…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 20 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    …), February accounted for nearly 30% of the total new channel subscribers the year each ad was released. Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice's “The Man Your Man Could Smell Like” (2010), Ram Trucks’ "Farmer" (2013) and GoPro and Red Bull’s “Red…

    Greg Jarboe/ ReelSEOin YouTube- 25 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … of all because, who stops doing what everyone else says is the right thing to do? And secondly, why has it taken so long for most video marketers to realize that this brand isn’t doing what it was once famous for doing anymore? That brand is Red Bull. Red Bull: Hero Video Marketers In the old days, Red Bull was known for its monster hits, like…

    Greg Jarboe/ ReelSEOin How To's YouTube- 41 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … that YouTube watch time among older audiences is growing? From 2015 to 2016, time spent on YouTube more than doubled among adults 18 and older. Let’s consider that the baseline for growth among YouTube viewers. Now, hold on to your hat. From 2015 to 2016, time spent on YouTube almost tripled among adults 55 and older. That right, those viewers…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 36 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    …. This growth makes YouTube “one of the strongest assets fundamentally on the internet today” states Mahaney. Now, $10 billion is a big round number. And it’s different from another big round number that video marketers see all the time, such as 'YouTube has over a billion users'. And all of us tend to repeat these numbers – because it’s one…

    Greg Jarboe/ ReelSEOin Social YouTube- 20 readers -
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