Video Marketing

  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    … down well with some viewers, who showed expressions of dislike throughout the video; The opportunity to amplify social sharing with a memorable soundtrack was wasted by many brands. Fewer than half of all ads used music, however, 70% of Super Bowl shares came from videos with prominent soundtracks. Devra Prywes, Unruly’s SVP Insights and Marketing…

    Greg Jarboe/ The SEM Postin YouTube- 12 readers -
  • Bing Adds “Save Video” & More Description to Video Search

    … Bing Adds “Save Video” & More Description to Video Search January 9, 2017 at 7:50 am PST By Jennifer Slegg Leave a Comment Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to view later. YouTube…

    Jennifer Slegg/ The SEM Post- 12 readers -
  • Red Bull Crowned Most Shareable Video Brand

    …, Devra Prywes, Unruly’s SVP Insights and Marketing, US, said, “2016 was an amazing year in video. As we’ve tracked the top ads for events, for the year, and from the brands people shared the most, we’ve seen that the advertisers topping these lists are making a strong emotional connection with their viewers. With over 18 psychological responses…

    Greg Jarboe/ The SEM Post- 20 readers -
  • Video Trends that Hoteliers Should Look Out For

    … With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more…

    E-Marketing Associatesin Social- 14 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 12 readers -
  • Why Your Video Needs Music (And Where To Get it)

    ► Join the club and subscribe for more fun videos: http://www.youtube.com/houseofhaloNL Give this video a thumb up or leave a comment below! We’d love to hear from you! ← Our previous video: https://www.youtube.com/watch?v=LizfO5GywKU ► Twitter: https://twitter.com/HouseofHalo ► Facebook: https://www.facebook.com/houseofhalopage ► Vine: https://vine.

    ReelSEOin YouTube- 11 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … in online video. Erin Wayne from the popular YouTube gaming channel, Aureylian, Andy Lunique, Influencer Strategist at Microsoft and John Newlin, Solution Director at Twitch, gave their take on what to look out for when integrating branded content into your online video strategy. We’ll explore some of the key takeaways from the panel, who offered a 360º…

    ReelSEOin Content YouTube- 10 readers -
  • Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns

    … Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns December 16, 2016 at 5:07 am PST By Greg Jarboe Leave a Comment British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s…

    Greg Jarboe/ The SEM Post- 19 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … Insights & Best Practices.” As you may know, Mark Robertson is the Founder of ReelSEO (now TubularInsights), and he's one of the industry's leading advocates for video marketing - educating marketers, brands and publishers in strategies and best practices for video marketing, social video, and advertising. I interviewed Robertson about his thoughts…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
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