Video Marketing

  • Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

    …. They are true 360-degree marketing programs with content (can be written and video), PR campaigns, speaking engagements, creating products, and beyond. We are embarking on a big deal like this right now and I am not at liberty to say who the company is. But my feeling is that when people find out about this deal (or any deal), it should make so much sense…

    ReelSEOin Social Facebook YouTube- 9 readers -
  • The Best Video Strategy for Every Stage of Your Buyer’s Journey

    Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand.

    Jeffbullas's Blog- 13 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … enormous amounts of time trying to understand, analyze and explain the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, Pandora, YouTube and the dozens of different viewability standards claimed to be right metric for each platform.” He added, “Think about that for a moment. It would be like each NFL football team having…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 11 readers -
  • How Much Does Outsourcing Social Media Cost?

    …. That requires a talented staff that’s continuously looking for opportunities. Social Media Budgets In this infographic, How to Better Spend Your Social Media Marketing Budget, Salesforce Canada researches the costs of executing a social media strategy. Professional marketing services can run between $4,000 and $7,000 a month. Since your total…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 21 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 5 Inbound Marketing Hacks Your B2B Company is Missing Out On

    …, and help them put a face to the name. Even though only one person sees the video responses, he added, “the impact is huge. You really build that company culture, and [customers] start to embrace your company even more.” Read the full case study: Inbound Marketing: How a cloud-based communications company grew to over 1,000,000 YouTube views…

    MarketingSherpa Blogin Social SEO- 21 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … have to wait until Sunday, Feb. 19, before they can watch the NBA All-Star Game. That makes this a “slow week” in the sports calendar, which is precisely why Sports Illustrated invented the Swimsuit Issue – to bridge the week-long gap between major sporting events. So, what critical data or trends in the digital video marketing business can I…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 13 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How to Create Video with Impact

    … (This is the transcript from our new video so it may not read as well as a normal blog post would) How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm…

    Koozai.comin How To's- 14 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … in the digital video marketing business. You need a combination of knowledge and imagination to provide interesting information or insightful analysis that is beyond obvious. For example, the folks in Global Communications & Public Affairs at Google recently shared the list below of the top 20 Super Bowl ads released between 2008 and 2016, which…

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    … down well with some viewers, who showed expressions of dislike throughout the video; The opportunity to amplify social sharing with a memorable soundtrack was wasted by many brands. Fewer than half of all ads used music, however, 70% of Super Bowl shares came from videos with prominent soundtracks. Devra Prywes, Unruly’s SVP Insights and Marketing…

    Greg Jarboe/ The SEM Postin YouTube- 15 readers -
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