Video Marketing

    • How Brands Can Make the Most Out of Christmas Video Marketing

      Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

      Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
    • 3 Reasons to Expand Marketing Reach with Video

      Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy.

      Marketing Technology Blogin Social- 14 readers -
    • 5 Reasons Every Startup Needs a Corporate Video

      Video is thriving. Fuelled by the rise of mobile search, online video has become a key means for people to satisfy both their information and entertainment needs. Video is widely expected to outpace written content in the near future. It will account for an estimated 70% of all consumer internet traffic by 2017. The importance of corporate video production therefore cannot be underestimated.

      Growmap- 15 readers -
  • 9 Steps to Get Millions of Views on Your YouTube Channel

    … YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence. The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from mobile devices. For this reason, and many others, YouTube is the master…

    Jeffbullas's Blogin Social YouTube- 7 readers -
  • OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday

    They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public's attention with their 2006 YouTube upload 'Here It Goes Again' which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video's view count back to zero.

    Greg Jarboe/ ReelSEO- 10 readers -
  • 3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

    … tags, and description, and using the Comments feed section to its maximum potential, there are also other ways through which you can maximize the popularity of your videos. #1 The Magic of Closed Captions A study conducted by Discovery Digital Networks in 2013 found a marked increase in views for YouTube videos that had closed captions, when compared…

    ReelSEOin YouTube- 9 readers -
  • How to Convert a Viral Video Viewer: The Harmon Brothers Model

    …, Chatbooks broke even on their investment in just 2 days (when calculating the lifetime value of their new customers). Greg Jarboe: Are there any other strategic insights, critical data, tactical advice, or trends in the digital video marketing business that you’d like to share with our readers? Daniel Harmon: Always launch your video on YouTube…

    Greg Jarboe/ ReelSEOin How To's- 9 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … and assume that there’s a learning curve in making use of any program. This is where instructional videos can play an important part in your marketing. People are more engaged with video. YouTube is now the second-most searched site after Google. A tutorial or webinar to familiarize the public with your product improves the chances they’ll buy it. So, why…

    Relevance- 13 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    …)? Does it represent a significant opportunity compared to Virtual Reality (VR) or live video? Ryan Schmaltz: Augmented Reality is becoming increasingly important, both within the enterprise and for daily use in consumers’ lives. When compared to VR, the existing and expanding utility of AR will have a more substantial impact on our lives. VR’s…

    Greg Jarboe/ The SEM Post- 9 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    … If you’ve ever searched YouTube for fail videos or cute animal compilations, chances are you’ve landed on a channel owned by Jukin Media. The viral video brand searches the web for user-generated content (UGC) on the brink of virality, purchases the rights, and then works with brands to license the content. Jukin also compiles these user…

    ReelSEOin Facebook- 10 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    …. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist). I guess you can say I do…

    Visual.ly- 9 readers -
  • Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing

    … marketing by offering the equivalent of 1-click schmoozing. And this means I’ve got to go back and totally revise two-thirds of my presentation for VidSummit. Hey, if this wasn’t an ever-changing market, then I could continue talking about MySpace Videos, Google Video, and Yahoo! Video. They were YouTube’s primary competitors – a decade ago. …

    Greg Jarboe/ The SEM Postin YouTube- 19 readers -
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