Video Marketing

    • Why Big Brands Need Sponsored Video Not Christmas TV Ads

      In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...

      Greg Jarboe/ ReelSEOin YouTube- 20 readers -
    • 5 Awesome Tools for YouTube Marketers

      With over one billion users currently on YouTube, there’s no denying that whoever forms your audience is most likely on that platform. YouTube marketers are no doubt familiar with this fact. But perhaps even more relevant is that research shows people spend one-third of all their online activity watching videos.

      Growmapin Social YouTube- 18 readers -
    • How the New Media Rebellion in Video is Reshaping the Publishing World

      Here’s a gift giving idea for the upcoming holidays: Don’t wait for one of your friends, family, or colleagues to give you Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl with Maany Peyvan. Order it now and ship it to yourself as fast as possible. Or, find a bookstore near you, and buy it this evening on your way home from work.

      Greg Jarboe/ ReelSEOin YouTube- 15 readers -
  • 7 Steps to Creating a Killer Marketing Video

    … conversion. MicroCreatives MicroCreatives, a full-service off-shore creative design agency, produced this insightful infographic – 7 Ways to Create A Killer Marketing Video – that should help any company or creative kick-off their first video project. The infographic walks you through the steps necessary to develop your next video project. Here…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Report: What Marketers Need to Know About the ‘State of Video Marketing’

    … These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos…

    TopRank®in Content- 15 readers -
  • The Huge Statistics of Sports on Social Media

    … If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • Recreating Viral Video Success: Squatty Potty

    …, I can hear search engine marketing muttering amongst themselves, “Okay, so some funny videos go viral. What did this do for the client?” Great question. Here’s the answer: “This Unicorn Changed the Way I Poop” not only got a ton of video views, it also increased online sales of Squatty Potty by more than 600% and retail sales by over 400%. So…

    Greg Jarboe/ The SEM Postin Facebook YouTube- 20 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    … squarely on top in terms of engagement, and that was animals and pets. Sponsored content featuring furry critters and fascinating creatures had a 30-day average view count (V30) of 1.2 million. The next-highest V30-boasting genre? Film and movies, with a significantly less count of 273k. According to Tubular’s DealMaker product, the #1 sponsor…

    ReelSEOin SEO Facebook YouTube- 14 readers -
  • How to Use Video to Build a Thoroughly Engaged Workforce

    … Original source: How to Use Video to Build a Thoroughly Engaged Workforce via DailySEOblog. The key to business growth is cultivating a thoroughly engaged workforce. A workforce like that, full of people who are willing to go the extra mile, is what makes companies great. That’s hard to achieve, which is what drives companies to spend billions…

    DailySEOblogin How To's- 6 readers -
  • September Month In Numbers

    Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.

    Attacat of Edinburgh- 6 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    … that using your whole-brain is more likely to be successful? Well, the panelists decided that outdated organizational structures and “top down” approaches were to blame. And, it’s true that too many senior executives at ageing agencies still put too many talented people into silos like the “creative services” department or the “research” unit…

    Greg Jarboe/ ReelSEO- 21 readers -
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