Video Marketing

  • Vlog Like a Boss – Book Interview

    … Heidi Cohen Interviews Amy Schmittauer New book: Vlog Like a Boss; How to Kill It Online with Video Blogging Q: What’s your best piece of advice for readers looking to improve their marketing? Instead of choosing marketing tactics aligned with your personality, base it on the personality of your audience. Many people avoid mediums like video…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world.

    ReelSEO- 16 readers -
  • Optimising Videos for YouTube and Google Search

    … page are informational in nature, and I would strongly recommend reading up on how to research these types of keywords as part of your video marketing strategy. Once you’ve picked a topic that has the potential to rank in Google, it’s time to consider how to optimise your video specifically for YouTube as this will in turn improve the videos…

    State of Digitalin Social SEO Google- 13 readers -
  • 8 Killer Content Ideas for Facebook Live Video

    … broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site. Our Facebook Live playbook is packed full of the best advice to help brands, creators, agencies, and video marketing teams, get the most out of their content, distribution, and promotion strategy. Download it today! Also check out our free webinar on Facebook Live Trends, Insights, and Best Practices. …

    ReelSEOin Social Content Facebook- 15 readers -
  • Does YouTube TV present an opportunity for video advertisers?

    … As announced last week, YouTube is plunging further into video-on-demand (VOD) and more specifically, TV subscription services. The aptly named YouTube TV service will cost $35 a month and will launch stateside in the not-too-distant future. Whether you are creating and sharing unique content on your own channel or making use of the already…

    State of Digitalin Social YouTube- 10 readers -
  • 10 Pro Tips for Creating The Perfect Whiteboard Animation Video

    … are a great tool. The possibilities are almost endless! Above all, it is a great educational tool because it simplifies a complex message and makes it engaging and entertaining. It also works the other way around by making a boring topic really interesting. A great whiteboard video has to follow some rules though, so keep reading – I’ve got 10 tips…

    Jeffbullas's Blog- 15 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEO- 16 readers -
  • YouTube Marketing: Why It’s Still a Must!

    …, another key benefit. Andrew Hutchinson WebPageFX produced this infographic, Why YouTube Matters to Marketing, and provides nine strategies for ensuring your brand is well-represented on YouTube: Use your brand name in your channel name. Add keywords to your channel name. Use keyword-rich video titles. Add brand name to video titles…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

    … February 20, 2017 If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work…

    PPC Heroin Social Facebook Twitter- 11 readers -
  • The Best Video Strategy for Every Stage of Your Buyer’s Journey

    …, and one of the most engaging types of content out there is, of course, video. Why “of course”? Because, according to Forrester Research, just one minute of video content is worth more than 1.8 million words. It may sound incredible, but nobody can deny that video is a really powerful marketing tool. Oftentimes people suggest that the future…

    Jeffbullas's Blogin Content- 13 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

    Greg Jarboe/ ReelSEO- 15 readers -
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