Video Marketing Roi

  • Boost Your Content Marketing Strategy with Interactive Video

    … no denying that consumers prefer video over text, but how can you then convert these consumers into customers? Video advertising is one of the most effective and scalable brand awareness tools; however, it is expensive, and it can be hard to clearly articulate the ROI it brings. The answer to these speed bumps is interactive video. If you have yet…

    Relevancein Content- 15 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … marketing, views aren’t all that important. In fact, views do nothing for you unless you can tie those views into ROI. It’s OK to be aware of view counts, but the following list provides better, more effective metrics of success. Rewatches Rewatches (the number of times consumers rewatched part or all of your video) tell you which parts of your video…

    Greg Shuey/ Relevancein Social Content- 23 readers -
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