Video Metrics

  • Facebook Journalism Project: A Complete Guide

    … on Facebook. Available for both individual live and regular public videos, these metrics will include total minutes viewed, total number of views and total engagement (reactions, comments and shares). People will also be able to see aggregated insights for all the videos they post on their profile over seven-, 30- and 60-day periods, including the total…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Metrics Roundup: All You Want to Know

    … recommend. This post is a round-up of the best content I’ve found, starting with the basics and moving on to the most complex implementations. What Are Metrics and How Do We Measure Them? What are Metrics and Are They the Same as KPIs? Dominate Your Competition Using Metrics: Here�s How Key Performance Indicators (KPIs) 25 KPIs Every…

    Gail Gardner/ Growmap- 39 readers -
  • Boost Your Content Marketing Strategy with Interactive Video

    … Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent. With these numbers, there’s…

    Relevancein Content- 19 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 25 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … content and brand. Conversion Rate When your goal is to convert consumers into qualified leads or customers, then conversion rate (the percentage of consumers who take a desired action) is the metric to focus on. With the right analytics in place, you can track where your viewers go after watching your video, or if they stop watching your video halfway…

    Greg Shuey/ Relevancein Social Content- 32 readers -
  • Facebook: More than 1B Daily Video Views

    … videos on their mobile phones throughout the day, use video that works well with and without sound so people are engaged even if a video is playing silently inline. Consider a text overlay that doesn’t require audio. Focus on your overall campaign objectives: Strong campaigns use a combination of creative assets, such as both photo and video. Brands…

    David Cohen/ AllFacebookin Social YouTube- 22 readers -
  • Facebook Adding View Counts to Videos

    … of our video views are happening on mobile. We’re excited about the progress we’ve made with video, and are committed to building more tools to help marketers of every size take advantage of video’s power on Facebook. We’ll share more about video in the coming months. The Facebook for Business post also included quotes from Jen Daly, senior brand…

    David Cohen/ AllFacebookin Social- 16 readers -
    Earlier about the same topic:
Get the top posts daily into your mailbox!
More from around the web