Video Metrics

  • Facebook Journalism Project: A Complete Guide

    … of the page’s previous Live and non-Live video content, in a simple, easy-to-navigate format. We recently introduced a series of cross-posting features to help publishers reach audiences across different pages. We’re extending these capabilities to videos that were recorded live. Now, after a publisher has finished a live broadcast, they can…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Facebook Launches Improved Video Metrics in Page Insights

    … minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today. Unique viewers: The number of individual people who saw the video. Views: The number of times your video was viewed. 10-second views (new): The number of times the video was viewed to 10 seconds…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Metrics Roundup: All You Want to Know

    … Metrics Jeff Bullas’ 17 Key Content Marketing Metrics to Start Tracking Today Top 4 Content Marketing Metrics A Practical Guide to Content and Its Metrics 29 Key Metrics to Measuring Content Success [Infographic] Social Media Metrics Roundup 61 Key Social Media Metrics, Defined Video Metrics Kick Your YouTube Views Into High…

    Gail Gardner/ Growmap- 30 readers -
  • Boost Your Content Marketing Strategy with Interactive Video

    … Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent. With these numbers, there’s…

    Relevancein Content- 16 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 20 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … content and brand. Conversion Rate When your goal is to convert consumers into qualified leads or customers, then conversion rate (the percentage of consumers who take a desired action) is the metric to focus on. With the right analytics in place, you can track where your viewers go after watching your video, or if they stop watching your video halfway…

    Greg Shuey/ Relevancein Social Content- 23 readers -
  • Facebook: More than 1B Daily Video Views

    … be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share. With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 15 readers -
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