Video Metrics

  • Metrics Roundup: All You Want to Know

    … We all know we should be monitoring metrics, right? But how many of us have actually gotten around to it? And if we have, how do we know if we’re measuring the most important metrics or taking the best action based on what they indicate? As part of my effort to answer those questions for myself, I’ve been researching to see what top experts…

    Gail Gardner/ Growmap- 20 readers -
  • Boost Your Content Marketing Strategy with Interactive Video

    … no denying that consumers prefer video over text, but how can you then convert these consumers into customers? Video advertising is one of the most effective and scalable brand awareness tools; however, it is expensive, and it can be hard to clearly articulate the ROI it brings. The answer to these speed bumps is interactive video. If you have yet…

    Relevancein Content- 14 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 18 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … purchasing choices and 58 percent of customers say brands that create online videos are more trustworthy, how can you argue with that? You can’t. But creating and distributing videos is only half of the equation. The other half involves tracking and measuring the right metrics. Even more important, before you can track your video metrics, you need…

    Greg Shuey/ Relevancein Social Content- 20 readers -
  • Facebook: More than 1B Daily Video Views

    … In unwelcome news for YouTube and the television industry, Facebook released statistics Wednesday illustrating explosive growth in video uploads and views, saying that the social network has averaged more than 1 billion daily video views since June. Other video stats from Facebook included: The number of video posts per user has shot up 75…

    David Cohen/ AllFacebookin Social YouTube- 19 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 12 readers -
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