Video Metrics

  • Facebook Journalism Project: A Complete Guide

    …–in fact, we’ve seen that people comment more than 10 times more on Facebook Live videos than on regular videos. We’re rolling out a permalink that directs people to a page’s video content. Accessible via facebook.com/pagename/videos, viewers who visit the link will be presented with Live video if a broadcast is currently underway, as well as a library…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Metrics Roundup: All You Want to Know

    … Metrics Jeff Bullas’ 17 Key Content Marketing Metrics to Start Tracking Today Top 4 Content Marketing Metrics A Practical Guide to Content and Its Metrics 29 Key Metrics to Measuring Content Success [Infographic] Social Media Metrics Roundup 61 Key Social Media Metrics, Defined Video Metrics Kick Your YouTube Views Into High…

    Gail Gardner/ Growmap- 24 readers -
  • Boost Your Content Marketing Strategy with Interactive Video

    … Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent. With these numbers, there’s…

    Relevancein Content- 15 readers -
  • The Video View: the Bastard Metric

    … I have been spending some time lately catching up on Game of Thrones, and the constant references to “bastards” has inspired me. Video views are the bastard metric because a video “view” is not simply a view anymore. And as a result, views are becoming empty metrics. I want to be clear that I am not saying a view is a worthless metric. It’s…

    Adknowledge Blog- 20 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … marketing, views aren’t all that important. In fact, views do nothing for you unless you can tie those views into ROI. It’s OK to be aware of view counts, but the following list provides better, more effective metrics of success. Rewatches Rewatches (the number of times consumers rewatched part or all of your video) tell you which parts of your video…

    Greg Shuey/ Relevancein Social Content- 23 readers -
  • Facebook: More than 1B Daily Video Views

    … In unwelcome news for YouTube and the television industry, Facebook released statistics Wednesday illustrating explosive growth in video uploads and views, saying that the social network has averaged more than 1 billion daily video views since June. Other video stats from Facebook included: The number of video posts per user has shot up 75…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Adding View Counts to Videos

    … and behind-the-scenes videos from public figures. Publishers now have more detailed metrics and better tools to help them reach their audiences on Facebook. Call to action is one such tool, allowing content creators to invite people to visit a destination, such as a website, after the video ends to learn more, watch more or make a purchase. Simo also…

    David Cohen/ AllFacebookin Social- 14 readers -
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