Video Metrics

    • Facebook Journalism Project: A Complete Guide

      Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development of news products for the social netwo ...

      David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Metrics Roundup: All You Want to Know

    … Metrics Jeff Bullas’ 17 Key Content Marketing Metrics to Start Tracking Today Top 4 Content Marketing Metrics A Practical Guide to Content and Its Metrics 29 Key Metrics to Measuring Content Success [Infographic] Social Media Metrics Roundup 61 Key Social Media Metrics, Defined Video Metrics Kick Your YouTube Views Into High…

    Gail Gardner/ Growmap- 21 readers -
  • Boost Your Content Marketing Strategy with Interactive Video

    … Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent. With these numbers, there’s…

    Relevancein Content- 15 readers -
  • The Video View: the Bastard Metric

    … videos are viewed that can be considered standard across all platforms, channels and use cases. Some platforms don’t even consider a video as viewed unless it has been watched for at least 30 seconds, while others will take anything they can get. Of course, brand videos can go viral; but these days, in order for a brand to get the most ROI out…

    Adknowledge Blog- 18 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … purchasing choices and 58 percent of customers say brands that create online videos are more trustworthy, how can you argue with that? You can’t. But creating and distributing videos is only half of the equation. The other half involves tracking and measuring the right metrics. Even more important, before you can track your video metrics, you need…

    Greg Shuey/ Relevancein Social Content- 21 readers -
  • Facebook: More than 1B Daily Video Views

    … tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…

    David Cohen/ AllFacebookin Social YouTube- 19 readers -
  • Facebook Adding View Counts to Videos

    … building manager for Unilever’s TRESemmé and Nexxus product lines, and Laundry Service CEO Jason Stein, whose agency counts Nike, Amazon and Michael Kors among its clients. Daly said: Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85 times lift in view rates versus our previous Fashion Week campaign, which linked…

    David Cohen/ AllFacebookin Social- 12 readers -
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