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… collaborators to create campaigns with. YouTube Endorsement Examples So who is working together? Cosmetics giant L’Oreal, teamed up with YouTube Beauty Guru K.L. Cao to create this endorsement for its Redken product, while fitness expert Brad Scott worked closely with a number of brands to introduce them and their products to his audience. Le Tote…
…: What Are the Formats for AdWords for Video (aka TrueView)? Adwords for Video is Google's YouTube advertising platform. It uses the TrueView format. Skippable In-Stream pre-rolls: Advertisers get charged after 30 seconds. In-Display: These show in the right hand column. In-Search: These show at the top above of search results. In-Search is now…
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… media had no video provider options. They all relied on YouTube embed codes, driving YouTube's distribution and dominance. As the age old saying goes... times have changed. These major web portals, traditional media/news websites, and newer platforms like Facebook want to control and monetize their own environments. The days of YouTube embeds…