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… This week’s guest is the amazing Caleb Wojcik, the video mastermind behind DIYVideoGuy.com and the videographer for my latest project, Smart Passive Income TV. Caleb and I have been working together on various projects for years, but never have I been more excited about anything video related until SPI TV. Since we launched SPI TV a few months…
… On Location LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith 12 September 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Heineken’s location-based loyalty rewards for small bars; AVG acquires LocationLabs; xAd and IndoorAtlas…
Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. It really got me thinking.
A fellow marketer asked me an interesting question recently - How do you get your boss to agree to go all in on content? My advice? Don't. It's easy to forget that the primary goal is not to be good at content marketing. The goal is to be good at business as a result of your content. Think about what you want your business goals to be and translate those into a language yo ...