Video Production

    • Are you making demands with your content marketing?

      Have you ever met a person who improves the energy in a room just by walking through the door? They’re the people you want to be near – the folks you lean a little closer to so you don’t miss a word. Invariably, they pull from a deep well of charisma to make everyone around them feel included. They command your attention and you willingly give it. Content marketing should be like this.

      Sarah Mitchell/ Lush Digitalin Social EMail Content- 13 readers -
    • Is it email marketing or SPAM in a fancy package?

      Just because you can do it, doesn’t mean you should. Using marketing technology is one of those things. Email automation, especially drip email, could be destroying your brand. If you’re using drip email campaigns for lead generation, chances are you’re doing more harm than good. Email marketing is one of the most important tactics for content marketing – or any marketing.

      Sarah Mitchell/ Lush Digitalin Social EMail Content- 9 readers -
  • 3D modelling isn’t just for Hollywood; it’s for SMEs too

    … of the interior and really highlight the different capabilities of this giant lifesaving device. What worked well was our collaboration with the designers behind it. We were able to take all their CAD drawings and use them as an animation start point. This saved us a huge amount of time (and, for the client, money) as our creative team could build off…

    Lush Digital- 12 readers -
  • 4 questions to ask before making a corporate video

    … Before you go ahead and create a corporate video, there are a few points to consider. If you can answer these questions before you do anything else, then the whole process will be a lot easier and seamless for both you and the production company making the video for you. Who is the audience? First, think about whom the video will be aimed…

    Lush Digital- 14 readers -
  • 5 reasons you should start embracing 360 video

    … better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: Brand Newsroom: Dos and don’ts of corporate video [podcast with show notes] 5 Hot tips to make a video production on a tight budget Top tips for selecting a video production company Why video is now an essential part of the marketing mix The post 5 reasons you should start embracing 360 video appeared first on Lush Digital. …

    Lush Digital- 18 readers -
  • How to elevate your production with the use of drones

    … talent from quite a close distance and are easily able to make quick turns or fly through small spaces. In a helicopter you have to stay far away from all obstacles and they are very hard to manoeuvre quickly. 3. The Cinematic Visuals Having drone footage in your production really takes the quality of your video up a notch. Instead of just having…

    Lush Digitalin How To's- 13 readers -
  • The secrets to success with video for social media

    … Since we started making corporate videos at Lush back in 2008, there’s been one major shift that seems to outweigh everything else: Length is really important. We began with three-and-a-half minutes, but tolerated four. We lopped that down to three, then to two and now, with the rise and rise of social platforms, the ideal snackable video…

    Lush Digitalin Social- 16 readers -
  • Always think through the consequences of your content

    Some people court controversy. It’s how they make their living. They like upsetting people, stirring up trouble and making headlines. And good luck to them; at least if it all goes wrong they generally experience the consequences directly and personally. But when you’re a brand — whether you’re a corporate entity or a charity — finding yourself embroiled in controversy can cos ...

    Lush Digital- 19 readers -
  • Game Changer? Going viral for all the wrong reasons

    … “Hey guys, I’m just heading downstairs for my Paleo pear and banana bread, would you like to join me?” And so begins three of the most awkward minutes in recent video production memory. The production in question is the $4000 dollar “Game Changers” campaign by the Department of Finance, aimed at enticing new graduates to join the department’s…

    Lush Digital- 23 readers -
  • 3 tips to make a complex message simple in a video

    … what they would want to know. The messaging was teamed up with visuals that reinforced the softer, fluffier, human side to the software so the audience could clearly see how this product was going to transform their day-to-day working lives and those of others in their profession. Use graphics and imagery to communicate your message Isignthis…

    Lush Digital- 19 readers -
  • Why your business needs virtual reality

    …-of-the-box, new ideas for a particular client. Haven’t experienced virtual reality before? Make an appointment to come in and try out the virtual reality at Lush HQ. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from…

    Lush Digital- 28 readers -
  • Add a little drama to grab your audience’s attention

    … better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: 4 Ways to convince budget holders to invest in video Animate your video (without a Toy Story budget) Here’s the one big reason so many corporate videos fail How to avoid 4 common video lighting mistakes The post Add a little drama to grab your audience’s attention appeared first on Lush Digital. …

    Lush Digital- 14 readers -
  • 3 tips for choosing the right voiceover artist

    … retain your audience’s attention right to the very end. If you want to work with an experienced video team dedicated to getting your next production right, contact the team at Lush Digital. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus…

    Lush Digital- 14 readers -
  • A tale of two videos: creating an emotional connection

    … from our video production team, and a podcast or two from our favourite podcasters, Brand Newsroom. In the meantime, you might enjoy reading these: Good storytelling requires grit [podcast with show notes] 4 ways to convince budget holders to invest in video Here’s the one big reason so many corporate videos fail 5 hot tips to make a video production on a tight budget The post A tale of two videos: creating an emotional connection appeared first on Lush Digital. …

    Lush Digitalin Social- 19 readers -
  • How to kickstart your creativity in 2017

    … to music to find inspiration. Marketing Strategist Carla Young takes a swim in the Indian Ocean on her lunch hour, a guaranteed way to get her brain firing on all cylinders for the rest of the afternoon. Luke Stevenson, Lush’s Head of Production, watches music videos when he’s feeling stuck. Often, he amalgamates ideas from several different videos…

    Sarah Mitchell/ Lush Digitalin Content How To's- 30 readers -
  • So that was 2016: A look back at Lush’s work

    … So that was 2016. A strange year in many ways. While Britain voted to run from the EU, American’s voted for a reality TV star with no political experience to run their country. Big names from the entertainment world dropped like flies, whilst the Panama Papers scandal reinforced what everyone already knew, that super-rich people – and Jackie Chan…

    Lush Digital- 20 readers -
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