Video Production

    • 3 cost-effective ways to update a brand’s online look

      Recently my wife and I have spent a bit of time renovating some parts of our house. It’s only 15 years old but some of the things that were originally installed, which looked great at the time, now look a little dated. It got me thinking about trends in design. In 2000 what we looked at and put in our house looked and felt great; it felt current and “on trend”.

      Lush Digital- 15 readers -
    • How to create a 3D model when you can’t use a drone

      Every video project we work on at Lush Digital has some element of problem-solving to it. One project we worked on recently was a classic example. It was for a property developer in Perth and it presented us with a particularly big hurdle to overcome — the kind of corporate video challenge we love sinking our teeth into. The video was for a new apartment development.

      Lush Digitalin How To's- 14 readers -
  • Ensure your corporate video is right the first time

    … As a corporate video editor, there are few things more exasperating than completing a video, being very proud of it, sending it off to the client, only to be told it is completely the wrong thing. And it’s not just annoying for the editor — it’s a huge frustration for the client, too. So, here are a few tips to keep in mind to make sure you don’t…

    Lush Digital- 12 readers -
  • 3 things to think about when filming a corporate video

    … If you’re organising a corporate video to be filmed at your place of work, here are a few tips to make the whole process a little less scary — and to prepare you and your team for when the film crew from the video production company arrives. Talent The people who will actually be in your video will most likely be fussing about what they’re going…

    Lush Digital- 18 readers -
  • What is the best time of day to be creative?

    … to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: The Perfect Concoction of Collaboration and Creativity in Video Production Creativity tips from the Lush team BNR…

    Lush Digitalin Content- 11 readers -
  • Why 3D modelling is perfect for your next video

    …, or the inside of an engine. The answer is with 3D modelling. It’s a special kind of animation that allows you to visually represent whatever it is you need to show your audience, when you can’t show them the actual thing itself. It can really make your video production sing! Let’s have a look at some examples: 3D modelling animation…

    Lush Digital- 13 readers -
  • Should I use a white screen in my corporate video?

    … When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it. In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having…

    Lush Digital- 15 readers -
  • Virtual Reality: The incredible experiential sales tool

    … beyond the usual web that video production companies often use. If you’d like to work with a content team that has the capability to provide virtual reality experiences for your clients, get in touch with Lush Digital Media. Our video production house has all the technology and experience you require. Like what you’ve read? Sign up to the Lush…

    Lush Digital- 16 readers -
  • How much does a corporate video cost?

    … production agency. Plus, I’ll give you three ideas to help keep costs down in your next corporate film production. 5 things that affect the price of your corporate video How long will it take? The best way to manage your expectations is not by asking yourself what your pre-determined budget is, but by asking “how long will what I’m asking for take…

    Lush Digitalin How To's- 15 readers -
  • Here’s why video works as a marketing tool

    … from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: 5 Practical Tips on Body Language in Video Interviews The Importance of Emotion in Content Production Why Video Storytelling Always Beats a Sales Pitch Brand Newsroom 82: How to get ROI on social media The post Here’s why video works as a marketing tool appeared first on Lush Digital Media. …

    Lush Digitalin Social- 18 readers -
  • How to create video that works for social media

    …-term, strategic view of video content production 4. Define what success looks like at the start Let’s be realistic, out of the 72 hours of video footage that are uploaded to YouTube every 60 seconds, almost none of that will go viral. If that is your end goal you might as well pack up and go home, and I would tread carefully around anyone who says…

    Lush Digitalin Social How To's- 16 readers -
  • Is it email marketing or SPAM in a fancy package?

    … Just because you can do it, doesn’t mean you should. Using marketing technology is one of those things. Email automation, especially drip email, could be destroying your brand. If you’re using drip email campaigns for lead generation, chances are you’re doing more harm than good. Email marketing is one of the most important tactics for content…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 13 readers -
  • Are you making demands with your content marketing?

    … Newsroom, I had a good rant about the abuse of drip email marketing. I won’t repeat myself but encourage you to listen to it here because it’s a technique used to demand attention: Here is a great example of a drip email I received this week with a big wallop of demands. The subject line was ‘Seeking your response’: Hi Sarah, I hope you…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 17 readers -
  • 3D modelling isn’t just for Hollywood; it’s for SMEs too

    …. If you need 3D modelling or any other kind of animation in your next video, or for your website, contact Lush Digital Media. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand…

    Lush Digital- 13 readers -
  • 4 questions to ask before making a corporate video

    … Before you go ahead and create a corporate video, there are a few points to consider. If you can answer these questions before you do anything else, then the whole process will be a lot easier and seamless for both you and the production company making the video for you. Who is the audience? First, think about whom the video will be aimed…

    Lush Digital- 14 readers -
  • 5 reasons you should start embracing 360 video

    … I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must begin with a definition. “Talking about virtual reality is like dancing about architecture.” – Chris Milk. Virtual Reality vs 360 Video VR is a computer-generated, simulated…

    Lush Digital- 18 readers -
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