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… what this means for their platform and the strategy behind their video content. Where business tends to fail in this space is not considering the context of where they’re uploading. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment…
… It’s no secret that video is the latest and greatest in social media marketing. It breaks through the monotonous walls of text that can deter your followers from interacting with you, and draws their attention to your content. So if your Twitter video strategy isn’t quite up to snuff, it’s time to work on it. And what better place to start than with these five essential elements? (more…) New Career Opportunities Daily: The best jobs in media. …
… to video, and distributing video content. These challenges can be difficult to overcome for rookies and veterans alike. Here are six areas of focus to transform your B2B video marketing program: 1. Create memorable video content and establish a storytelling culture. Don’t let lack of ideas for stories be an obstacle for creating great video…
Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it.