Video Strategy

  • Better YouTube Marketing in 5 Steps

    … Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out…

    Convince and Convertin Social YouTube- 20 readers -
  • 5 Essential Elements For Your Twitter Video Strategy

    … It’s no secret that video is the latest and greatest in social media marketing. It breaks through the monotonous walls of text that can deter your followers from interacting with you, and draws their attention to your content. So if your Twitter video strategy isn’t quite up to snuff, it’s time to work on it. And what better place to start than with these five essential elements? (more…) New Career Opportunities Daily: The best jobs in media. …

    Lauren Dugan/ AllTwitterin Social- 11 readers -
  • 6 Steps To Transform your B2B Marketing Program

    … to video, and distributing video content. These challenges can be difficult to overcome for rookies and veterans alike. Here are six areas of focus to transform your B2B video marketing program: 1. Create memorable video content and establish a storytelling culture. Don’t let lack of ideas for stories be an obstacle for creating great video…

    Tyler Lessard/ Convince and Convertin Content- 3 readers -
  • What is Content Marketing?

    … or customers to consume. It also includes the sharing and promotion methods you’ll use to reach them. Content Marketing Strategies Too many businesses confuse content marketing as advertising. They don’t understand why a tweet, a status update or a blog post didn’t drive conversions. Content marketing isn’t instantaneous, content marketing is a strategy…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 17 readers -