Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … of 368% compared to Q3 2013. Alongside the rise in paywall ad views, live-streaming, and OTT, account for 56%, and 22% of all authenticated ad views respectively. The numbers are confirmed in a new report from Freewheel, Video Monetization Report for Q3 2014 (registration required). If you aren’t familiar with FreeWheelers, they help the largest…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 15 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 12 readers -
  • Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

    There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If the earth was flat, then these ...

    Greg Jarboe/ ReelSEO- 11 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … Madness, and the World Cup definitely contributed to the amount of streaming TV that was consumed in Q2, but sporting events aside, the shift from bedroom to living room represents the ubiquity, and accessibility of the devices used by all family members these days. OTT devices and gaming consoles like the PS4, and Xbox really are becoming…

    Carla Marshall/ ReelSEOin YouTube- 31 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … and engaging on the L'Oreal Destination Beauty YouTube Channel is based around seasonal topics. Recently, Aspyn Ovard and other influencers created a number of Halloween tutorials for the channel, and Gulin-Merleconfirms that L'Oreal aligns their digital marketing strategy to these seasonal trends. Mobile Video is the New Makeup Counter Of course, holidays…

    Greg Jarboe/ ReelSEOin Google YouTube- 10 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Around 90% of U.S. households are connected to the internet via Broadband, and 44% of those homes are watching non-gaming online video apps via their games consoles. Streaming content from Netflix, Hulu Plus, and other sites via a PS4 or an xBox is more popular than watching via a DVR, a Connected TV, or even - despite the hype - a Google…

    Carla Marshall/ ReelSEO- 16 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 22 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 10 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … Video Viewing Habits Ooyala also took a look at the role the weather plays in video viewing. Unsurprisingly, people spent 40% more time watching video on their desktops when it was raining. However, when the weather was lovely and sunny, viewers watched 6x more video content on their mobile devices! Get daily online video news, tips and trends via email! …

    Carla Marshall/ ReelSEO- 2 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    …, said: Today, content is delivered and consumed through competing deliver platforms, networks and screens. Never before have we seen this level of fragmentation and yet, the sum total of media consumed is growing. The report can be downloaded directly from the Nielsen site, in return for a little of your data. Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 1 readers -
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