Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    …. In other words, the TV networks may not become dinosaurs in the Digital Video Age. Who knows, they could already be flying over us into the next era. In a week where online video marketers already know that YouTube has just introduced the YouTube Music Key beta, a monthly subscription service starting with the promotional price of $7.99/month…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 20 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 19 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that's an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year…

    Carla Marshall/ ReelSEOin YouTube- 40 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … Think with Google infographic, people search for different things depending on the time of year. For example, thanks to “Movember,” there’s a rise in “moustache wax” searches, especially in California, New York, Illinois, Texas, and Florida. And beard grooming related searches peak in December. They grew 85 percent in 2013 year-over-year. Top…

    Greg Jarboe/ ReelSEOin Google YouTube- 16 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Chromecast. Research carried out in Q1 of 2014, by Park Associates, "Connected Game Consoles", stated that for 44% of BB-connected homes, their games console was the primary device for watching online video, more specifically, video that was not related exclusively to video gaming. Around two-thirds of the 10,000 households surveyed watched video apps…

    Carla Marshall/ ReelSEO- 32 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 38 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … 27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to the new Ooyala Q2 2014 Global Video Index Report, the bigger the mobile screen the better as far…

    Carla Marshall/ ReelSEO- 2 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    …, said: Today, content is delivered and consumed through competing deliver platforms, networks and screens. Never before have we seen this level of fragmentation and yet, the sum total of media consumed is growing. The report can be downloaded directly from the Nielsen site, in return for a little of your data. Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 4 readers -
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