Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … in the digital TV market, with video ad views growing 30 percent year-over-year. In exploring the trends in the digital television industry, FreeWheelers made the following key observations: Live viewing increased by 214% year-over-year, driven by growth in sports and news streaming27% of video ad views are generated outside desktop…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 15 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 12 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … (Authentication Required) More viewers than ever are watching online TV in their living rooms via Connected TV's, OTT devices like Chromecast or Roku, or via games consoles. Adobe confirms that the amount of online TV watched per unique visitor is up by nearly 55% YOY across all types of streaming devices. Why the big jump? The Winter Olympics, March…

    Carla Marshall/ ReelSEOin YouTube- 34 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … and engaging on the L'Oreal Destination Beauty YouTube Channel is based around seasonal topics. Recently, Aspyn Ovard and other influencers created a number of Halloween tutorials for the channel, and Gulin-Merleconfirms that L'Oreal aligns their digital marketing strategy to these seasonal trends. Mobile Video is the New Makeup Counter Of course, holidays…

    Greg Jarboe/ ReelSEOin Google YouTube- 12 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Chromecast. Research carried out in Q1 of 2014, by Park Associates, "Connected Game Consoles", stated that for 44% of BB-connected homes, their games console was the primary device for watching online video, more specifically, video that was not related exclusively to video gaming. Around two-thirds of the 10,000 households surveyed watched video apps…

    Carla Marshall/ ReelSEO- 21 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 25 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built around the globe to provide higher bandwidth for smart devices, mobile viewership continues to rise. In the past year, mobile video…

    Greg Jarboe/ ReelSEOin Social YouTube- 10 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … Video Viewing Habits Ooyala also took a look at the role the weather plays in video viewing. Unsurprisingly, people spent 40% more time watching video on their desktops when it was raining. However, when the weather was lovely and sunny, viewers watched 6x more video content on their mobile devices! Get daily online video news, tips and trends via email! …

    Carla Marshall/ ReelSEO- 2 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    …, said: Today, content is delivered and consumed through competing deliver platforms, networks and screens. Never before have we seen this level of fragmentation and yet, the sum total of media consumed is growing. The report can be downloaded directly from the Nielsen site, in return for a little of your data. Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 2 readers -
Get the top posts daily into your mailbox!