Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … of 368% compared to Q3 2013. Alongside the rise in paywall ad views, live-streaming, and OTT, account for 56%, and 22% of all authenticated ad views respectively. The numbers are confirmed in a new report from Freewheel, Video Monetization Report for Q3 2014 (registration required). If you aren’t familiar with FreeWheelers, they help the largest…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 12 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that's an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year…

    Carla Marshall/ ReelSEOin YouTube- 30 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … Think with Google infographic, people search for different things depending on the time of year. For example, thanks to “Movember,” there’s a rise in “moustache wax” searches, especially in California, New York, Illinois, Texas, and Florida. And beard grooming related searches peak in December. They grew 85 percent in 2013 year-over-year. Top…

    Greg Jarboe/ ReelSEOin Google YouTube- 9 readers -
  • 76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

    'Content Marketing' may be one of the most overused phrases in the industry today, but there's no doubt that a well-researched content publication and distribution strategy is the foundation of many highly successful B2B campaigns. But which channels are marketers and brands using to publish and distribute that content, and what do they expect for their return on investment? ...

    Carla Marshall/ ReelSEO- 27 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Around 90% of U.S. households are connected to the internet via Broadband, and 44% of those homes are watching non-gaming online video apps via their games consoles. Streaming content from Netflix, Hulu Plus, and other sites via a PS4 or an xBox is more popular than watching via a DVR, a Connected TV, or even - despite the hype - a Google…

    Carla Marshall/ ReelSEO- 15 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 20 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 10 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … Video Viewing Habits Ooyala also took a look at the role the weather plays in video viewing. Unsurprisingly, people spent 40% more time watching video on their desktops when it was raining. However, when the weather was lovely and sunny, viewers watched 6x more video content on their mobile devices! Get daily online video news, tips and trends via email! …

    Carla Marshall/ ReelSEO- 2 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    …, said: Today, content is delivered and consumed through competing deliver platforms, networks and screens. Never before have we seen this level of fragmentation and yet, the sum total of media consumed is growing. The report can be downloaded directly from the Nielsen site, in return for a little of your data. Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 1 readers -
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