Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … of 368% compared to Q3 2013. Alongside the rise in paywall ad views, live-streaming, and OTT, account for 56%, and 22% of all authenticated ad views respectively. The numbers are confirmed in a new report from Freewheel, Video Monetization Report for Q3 2014 (registration required). If you aren’t familiar with FreeWheelers, they help the largest…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 13 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 12 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that's an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year…

    Carla Marshall/ ReelSEOin YouTube- 26 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … and engaging on the L'Oreal Destination Beauty YouTube Channel is based around seasonal topics. Recently, Aspyn Ovard and other influencers created a number of Halloween tutorials for the channel, and Gulin-Merleconfirms that L'Oreal aligns their digital marketing strategy to these seasonal trends. Mobile Video is the New Makeup Counter Of course, holidays…

    Greg Jarboe/ ReelSEOin Google YouTube- 6 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Chromecast. Research carried out in Q1 of 2014, by Park Associates, "Connected Game Consoles", stated that for 44% of BB-connected homes, their games console was the primary device for watching online video, more specifically, video that was not related exclusively to video gaming. Around two-thirds of the 10,000 households surveyed watched video apps…

    Carla Marshall/ ReelSEO- 14 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    … (behavioral, contextual, etc...) - BUT - what does it matter how you target the audience if they're not receptive and actively paying attention? In terms of audience measurement, Reach and Frequency have always been the standard metrics for the advertising industry. But, YuMe just released new research and an infographic (below) titled, "Pursuit…

    Mark R Robertson/ ReelSEO- 18 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … Video Viewing Habits Ooyala also took a look at the role the weather plays in video viewing. Unsurprisingly, people spent 40% more time watching video on their desktops when it was raining. However, when the weather was lovely and sunny, viewers watched 6x more video content on their mobile devices! Get daily online video news, tips and trends via email! …

    Carla Marshall/ ReelSEO- 2 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    … With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don't be fooled into thinking that it's just the Millennials who are consuming more online video. Those aged between 50 and 64 are watching 60% as much, while those of us lucky enough to fall…

    Carla Marshall/ ReelSEO- 1 readers -
Get the top posts daily into your mailbox!