Video Trends & Research

  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 26 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … views increased by 73% in Q3 2014 compared to Q3 of 2013Viewers watched branded video content more than 2.9 billion timesSamsung had 2 out of the 5 most popular branded video campaigns of Q3 2014Samsung, Google, Nike, Apple, and adidas were the most viewed brandsElectronics, and beauty, were the most popular verticalsAdvertising agency Wieden…

    Carla Marshall/ ReelSEOin Google YouTube- 21 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that's an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year…

    Carla Marshall/ ReelSEOin YouTube- 42 readers -
  • Why Mobile Video is The New Makeup Counter for Generation C

    … and engaging on the L'Oreal Destination Beauty YouTube Channel is based around seasonal topics. Recently, Aspyn Ovard and other influencers created a number of Halloween tutorials for the channel, and Gulin-Merleconfirms that L'Oreal aligns their digital marketing strategy to these seasonal trends. Mobile Video is the New Makeup Counter Of course, holidays…

    Greg Jarboe/ ReelSEOin Google YouTube- 17 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Chromecast. Research carried out in Q1 of 2014, by Park Associates, "Connected Game Consoles", stated that for 44% of BB-connected homes, their games console was the primary device for watching online video, more specifically, video that was not related exclusively to video gaming. Around two-thirds of the 10,000 households surveyed watched video apps…

    Carla Marshall/ ReelSEO- 35 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 42 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … Video Viewing Habits Ooyala also took a look at the role the weather plays in video viewing. Unsurprisingly, people spent 40% more time watching video on their desktops when it was raining. However, when the weather was lovely and sunny, viewers watched 6x more video content on their mobile devices! Get daily online video news, tips and trends via email! …

    Carla Marshall/ ReelSEO- 3 readers -
  • 18-34 Year Olds Are Watching 53% More Online Video [Study]

    …, said: Today, content is delivered and consumed through competing deliver platforms, networks and screens. Never before have we seen this level of fragmentation and yet, the sum total of media consumed is growing. The report can be downloaded directly from the Nielsen site, in return for a little of your data. Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 5 readers -
Get the top posts daily into your mailbox!